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Marketing program

Marketing Program

Accelerate Your Marketing Career

Whether your goal is to run social media for a local non-profit or you aspire to be the Chief Marketing Officer of a global firm, earning your Marketing degree at Ferris State University is your first step forward. Working side-by-side with industry-seasoned faculty members, you will develop your creativity, communication skills, and business acumen. In hands-on, real-world projects, you will learn to bring all of your skills together and lead your team toward positive results.

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Program Details

  •  Admission Requirements

    New Student Admission Requirements

    SAT Scores
    • 2.50 High School GPA (on a 4.00 scale)
    • Two of the Three Criteria:
      • 1. ERW SAT score of 450 or higher.
      • 2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered (Math SAT score of 480 or higher).
      • 3. Composite SAT of 900 or higher.
    ACT Scores
    • 2.50 High School GPA (on a 4.00 scale)
    • Two of the Three Criteria:
      • 1. English ACT score of 16 or higher.
      • 2. Math ACT score of 19 or higher.
      • 3. Reading ACT score of 19 or higher.

    Transfer Student Admission Requirements

    • Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended. GPA based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
    • Transfer equivalency for Ferris State University’s ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
    • Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.
  •  Concentrations

    The marketing world is diverse and it moves fast. That means your marketing education should provide you with the specialized skills you need to make an impact right away. At Ferris, you will customize your degree to your interests and build your expertise in a concentration area by taking classes that zero in on your specific goals.

    Marketing Concentrations

    • Digital Marketing
    • Healthcare Marketing
    • Industry Specific Concentration
    • Professional Sales
    • Retailing
    • Sports Marketing

    Explore concentrations on the program's official checksheet.

  •  Degrees
  •  Faculty and Staff

    Barbara Barney-McNamara

    Adjunct Instructor

    Clay Dedeaux

    Professor

    Blair Entenmann

    Adjunct Instructor

    Donna Green

    Professor

    Henry Ho

    Associate Professor

    Jina Jackson-Rockwell

    Adjunct Instructor

    Susan Jones

    Professor

    Scot Squires

    Assistant Professor

    Jeff Ek

    Associate Professor
    Marketing Department Chair

    Patty Rettinger

    Marketing Department Secretary

  •  Key Courses
    • International Marketing
    • Marketing Data Analysis
    • Marketing Research
    • Marketing Strategy
    • Supply Chain Management

    Explore More Marketing Courses

  •  Locations
    • Big Rapids (Main Campus)
    • Online (Associate in Marketing only)
    Explore online and off-campus programs
Program Spotlight
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Digital Marketing Concentration

From search and display marketing to SEO best practices, mastering digital tools and strategy is an important skill for every marketer. In our Digital Marketing concentration, you will build a powerful foundation and skillset in these areas and establish yourself as a leader in the digital space.

  •  Skills You Will Develop
    • Multi-channel/Omni-channel marketing – integrating online/mobile and offline marketing with profitable results
    • Selling online, and saving money and time for your company and customers
    • Database management
    • Mastering best practices in both business-to-consumer and business-to-business digital marketing.
    • Creation and execution of digital marketing/ advertising and social media campaigns
  •  Required Courses
    • AIMC 382 - Business-to-Business Digital Marketing
    • AIMC 383 - Consumer Digital Marketing
    • MKTG 383 - Direct and Digital Marketing

    And one of the following: 

    • AIMC 375 - Business to Business Advertising/IMC 
    • GRDE 224 - Web Design & Planning
  •  Digital Marketing Advisory Board

    These marketing and professionals serve as volunteer Advisory Board members for Ferris State University’s Digital Marketing certificate and minor. Their advice, counsel, direction and real-world experience are vital to the success of the program.

    Pete Brand

    Co-Founder, Mindscape
    Email: [email protected]
    Web: wearemindscape.com

     

    Keith Brophy

    Director, Business Lab Product Group, Emergent Holdings
    Email: [email protected]
    Web: https://emergentholdingsinc.com/

     

    Jeff Kalman

    Manager, Operations Analytics, Product Engineering & Management at Ford Motor Company
    Email: [email protected]
    Web: ford.com

     

    Andy Maier (Ferris Alumnus)

    Vice President of Business Development at Freshwater Digital
    Email: [email protected]
    Web: https://fwdigital.net/

     

    Michelle Marshall (Ferris Alumnus)

    Manager, Digital Marketing, Sun Communities & Sun RV Resorts
    Email: [email protected]
    Web: sunrvresorts.com

     

    Michael J. Oxner (Ferris Alumnus)

    Creative Director, Doner
    Email: [email protected]
    Web: doner.com

     

    Jack Roberts

    President and CEO, Peak Positions
    Email: [email protected]
    Web: peakpositions.com

     

    Michael J. Suman (Ferris Alumnus)

    President, Product and Market Development LLC
    Email: [email protected]
    Web: mikesuman.com

     

    Ruth Stevens

    President, eMarketing Strategy
    Email: [email protected]
    Web: ruthstevens.com

     

    Guy Winter (Ferris Alumnus)

    Managing Director, Michigan Creative
    Email: [email protected]

     

    Lydia VanHoven-Cook

    Freelance Copywriter at Lydia Writes Good
    Email: [email protected]
    Web: lydiawritesgood.com

General Marketing Concentration

The General Marketing concentration will expose you to a highly relevant set of concepts that will serve you not just in marketing, but in any other career field in which you will become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.

  •  Focus Areas
    • Oral and written communication.
    • Solving customer – based problems.
    • Developing, implementing and controlling marketing activities, programs and plans.
  •  Required Courses

    Any four of the following:

    • AIMC 375 - Business-to-business Adv/IMC
    • ECOM 375 - Business-to-Comm. Marketing
    • MKTG 375 - Mktg. for Non – Profit Organizations
    • MKTG 410 - Industrial Marketing
    • MKTG 466 - Purchasing
    • PREL 240 - Public Relations Principles
    • AIMC 486 - Advertising/ IMC Management
    • ECOM 383 - Business-to-consumer E – Comm. Marketing
    • MKTG 383 - Direct Marketing
    • MKTG 420 - Sports Marketing
    • MKTG 475 - Product Marketing
    • RETG 337 - Principles of Retailing

Accreditation

This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.