Whether your goal is to run social media for a local non-profit or you aspire to be
the Chief Marketing Officer of a global firm, earning your Marketing degree at Ferris
State University is your first step forward. Working side-by-side with industry-seasoned
faculty members, you will develop your creativity, communication skills, and business
acumen. In hands-on, real-world projects, you will learn to bring all of your skills
together and lead your team toward positive results.
2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered
(Math SAT score of 480 or higher).
3. Composite SAT of 900 or higher.
ACT Scores
2.50 High School GPA (on a 4.00 scale)
Two of the Three Criteria:
1. English ACT score of 16 or higher.
2. Math ACT score of 19 or higher.
3. Reading ACT score of 19 or higher.
Transfer Student Admission Requirements
Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions
attended. GPA based on completion of 12 credit hours or more. Developmental courses
will not be considered in computing the GPA requirement.
Transfer equivalency for Ferris State University’s ENGL 150 or placement during the
first semester at Ferris State University which would require an English ACT score
of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of
6 or higher.
Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during
the first semester at Ferris State University which would require a Math ACT score
of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary
Algebra score 75 or higher and College Level Math 0 to 49.
Concentrations
The marketing world is diverse and it moves fast. That means your marketing education
should provide you with the specialized skills you need to make an impact right away.
At Ferris, you will customize your degree to your interests and build your expertise
in a concentration area by taking classes that zero in on your specific goals.
From search and display marketing to SEO best practices, mastering digital tools and
strategy is an important skill for every marketer. In our Digital Marketing concentration,
you will build a powerful foundation and skillset in these areas and establish yourself
as a leader in the digital space.
Skills You Will Develop
Multi-channel/Omni-channel marketing – integrating online/mobile and offline marketing
with profitable results
Selling online, and saving money and time for your company and customers
Database management
Mastering best practices in both business-to-consumer and business-to-business digital
marketing.
Creation and execution of digital marketing/ advertising and social media campaigns
Required Courses
AIMC 382 - Business-to-Business Digital Marketing
AIMC 383 - Consumer Digital Marketing
MKTG 383 - Direct and Digital Marketing
And one of the following:
AIMC 375 - Business to Business Advertising/IMC
GRDE 224 - Web Design & Planning
Digital Marketing Advisory Board
These marketing and professionals serve as volunteer Advisory Board members for Ferris
State University’s Digital Marketing certificate and minor. Their advice, counsel,
direction and real-world experience are vital to the success of the program.
The General Marketing concentration will expose you to a highly relevant set of concepts
that will serve you not just in marketing, but in any other career field in which
you will become a manager or leader and must influence others in order to accomplish
the tasks they face in their own job positions.
Focus Areas
Oral and written communication.
Solving customer – based problems.
Developing, implementing and controlling marketing activities, programs and plans.
Required Courses
Any four of the following:
AIMC 375 - Business-to-business Adv/IMC
ECOM 375 - Business-to-Comm. Marketing
MKTG 375 - Mktg. for Non – Profit Organizations
MKTG 410 - Industrial Marketing
MKTG 466 - Purchasing
PREL 240 - Public Relations Principles
AIMC 486 - Advertising/ IMC Management
ECOM 383 - Business-to-consumer E – Comm. Marketing
MKTG 383 - Direct Marketing
MKTG 420 - Sports Marketing
MKTG 475 - Product Marketing
RETG 337 - Principles of Retailing
Accreditation
This program is accredited by the Accreditation Council for Business Schools and Programs.
ACBSP is a leading specialized accreditation association for business education supporting,
celebrating, and rewarding teaching excellence.
