Marketing Program

New Student Admission Requirements

2.50 High School GPA (on a 4.00 scale)

• SAT Scores Two of the Three Criteria:

1. ERW SAT score of 450 or higher.
2. Math SAT score of 500 or higher. Placement in MATH 109 or MATH 110 will be considered (Math SAT score of 480 or higher).
3. Composite SAT of 900 or higher.

• ACT ScoresTwo of the Three Criteria:

1. English ACT score of 16 or higher.
2. Math ACT score of 19 or higher.
3. Reading ACT score of 19 or higher.

Transfer Student Admission Requirements

• Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended. GPA based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
• Transfer equivalency for Ferris State University's ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
• Transfer equivalency for Ferris State University's MATH 114 or MATH 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.

Business Core Requirements - 30 Credits Required

These courses are used to calculate the core 2.00 GPA requirement.

• ACCT 201 - Princ. of Financial Accounting Credit Hours: ACCT 201  -  Princ. of Financial Accounting Introduction to accounting principles with an external reporting emphasis on the preparation and use of financial statements. Includes recording and adjusting accounts, the accounting cycle, accounting for merchandising operations, internal control and cash, receivables, inventories, assets, liabilities, corporate organization, stock transactions, dividends, and retained earnings and investments. Meets General Education requirements for Problem Solving. Typically Offered Fall, Spring, Summer UG 3 MATH 109/C- Or MATH 110/C- Or MATH 114/D- Or MATH 115/D- Or MATH 116/D- Or MATH 117/D- Or MATH 118/D- Or MATH 119/D- Or MATH 120/D- Or MATH 126/D- Or MATH 130/D- Or MATH 132/D- Or MATH 135/D- Or A02/19 Or S02/460 Or S06/460 Or S12/500 Ferris Equivalencies: AFIS
• ACCT 202 - Princ of Managerial Accounting Credit Hours: ACCT 202  -  Princ of Managerial Accounting Continuation of ACCT 201. Introduction to management decisions in reliance on systems that provide historical and projected data to guide present and future operations. Includes managerial accounting, job-order costing, process costing, cost behavior, cost-volume-profit relationship, variable costing, activity based costing, profit planning, standard costing, flexible budgets, segment reporting, profitability analysis and decentralization, capital budgeting, service department costing, statements of cash flows and financial statement analysis. Meets General Education requirements for Quantitative Skills, and new Fall 2017 Quantitative Literacy and Problem Solving. Typically Offered Fall, Spring, Summer UG 3 ACCT 201/C- And (MATH 115/C- Or MATH 114/C- Or A02/24 Or S02/560 Or S06/560 Or S12/580) And (ISYS 104/C- Or ISYS 105/C-) Ferris Equivalencies: AFIS
• STQM 260 - Introduction to Statistics Credit Hours: STQM 260  -  Introduction to Statistics Introduce and explore practical aspects of sampling, data presentation, measures of central tendency and dispersion, basic probability theory, the normal probability distribution, the sampling distribution of sample means and sample proportions, confidence intervals and hypothesis tests for one-sample designs, simple linear regression, and correlation. Typically Offered Fall, Spring, Summer UG 3 MATH 114/C- Or MATH 115/C- Or MATH 116/C- Or MATH 120/C- Or MATH 126/C- Or MATH 130/C- Or MATH 132/C- Or MATH-135/C- Or A02/24 Or S02/560 Or S06/560 Or S12/580 Ferris Equivalencies: STQM-321-199308 MKTG
• MGMT 301 - Applied Management Credit Hours: MGMT 301  -  Applied Management A description and analysis of business activities designed to manage an organization to efficiently serve employees, customers, and the community. Topics studied include planning, organizing, leading, and controlling; the business environment, business institutions, government regulations, organizational structure, human resources, human behavior, and current practices. Designed to meet the needs of graduates and employers in the global economy. Typically Offered Fall, Spring, Summer UG 3 Ferris Equivalencies: MGMT
• BLAW 321 - Contracts and Sales Credit Hours: 3
• MKTG 321 - Principles of Marketing Credit Hours: MKTG 321  -  Principles of Marketing Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer UG AF, FR, HF, IF, RF, VF 3 ENGL 150/C- Ferris Equivalencies: MKTG
• MGMT 370 - Quality-Operations Mgmt Credit Hours: MGMT 370  -  Quality-Operations Mgmt The philosophy of continuous quality improvement, basic process improvement tools, basic management and planning tools, teaming, and models for improvement. Maximizing customer service and satisfaction, optimizing inventory investment, and maximizing operations efficiency. Principles of operations management; dependent and independent demand, forecasting; work measurement; work standards. Practical application of these techniques (in team settings) on a variety of business-related problems will enhance the ability to carry out the operations aspect of a business. Typically Offered Fall, Spring, Summer UG AF, FR, HF, IF, RF, VF 3 STQM 260/C- Ferris Equivalencies: MGMT
• FINC 322 - Financial Management 1 Credit Hours: FINC 322  -  Financial Management 1 The environment, goals, and techniques of financial management; emphasizes both investment and financing decisions; incorporates control techniques including ratio analysis, budgeting, and forecasting; includes time value of money, bond and stock values, the use of operating and financial leverage, capital budgeting techniques, cost of capital, and basic information concerning international financial management. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer UG 3 ACCT 202/C- Ferris Equivalencies: AFIS
• ISYS 321 - Business Information Systems Credit Hours: ISYS 321  -  Business Information Systems Introduction to strategic information systems functions. Provides an integrating experience that enables a student to demonstrate the capacity to synthesize and apply knowledge from an organizational perspective. Included are the uses of information technology to grow, expand, and efficiently and profitably manage an organization. Of particular focus are the interrelationships between information systems. The course's main goal is to equip students with the latest developments in businesses with regards to information technology. In that sense, the following concepts will be introduced or emphasized: Business Solution Decision, Enterprise systems (ERP), Analytics and Business Process design. Students will participate in many interdisciplinary team projects and be exposed to leading business solutions software Meets General Education requirements for Problem Solving and Collaboration. Typically Offered Fall, Spring, Summer UG 3 ACCT 202/C And ISYS 105/C  Ferris Equivalencies: AFIS
• BUSN 499 - Integrating Experience Credit Hours: BUSN 499  -  Integrating Experience Introduces the basics of business strategy and policy and moves to use of a computer simulation with students functioning in multidisciplinary teams. The teams have the challenge of developing and executing a strategy that involves production operations, procurement, distribution and marketing, pricing, research and development, employment levels and compensation, financing the operations, and other aspects of a business competing in a global environment. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer UG AR, HR, IR, RR, SR, VR 3 FINC 322/C- And MGMT 370/C- And MKTG 321/C- Ferris Equivalencies: MGMT

Major Courses - 30 Credits Required

These courses are used to calculate the major 2.00 GPA requirement.

• Choose 1 of 4

• MKTG 200 - Marketing, Branding and You Credit Hours: 3

• Or

• PREL 240 - Public Relations Principle Credit Hours: 3

• Or

• AIMC 382 - Business-to-Business Digital Marketing Credit Hours: 3

• Or

• MKTG 383 - Direct and Digital Marketing Credit Hours: 3

•  

• PFSL 231 - Professional Selling Credit Hours: 3
• AIMC 300 - Principles of Advertising/IMC Credit Hours: 3

•  

• MKTG 322 - Consumer Behavior Credit Hours: 3
• MKTG 378 - Marketing Data Analysis Credit Hours: 3
• MKTG 425 - Marketing Research Credit Hours: 3
• MKTG 441 - International Marketing Credit Hours: 3
• MKTG 472 - Supply Chain Management Credit Hours: 3
• MKTG 491 - MKTG Internship Credit Hours: 3  (Must Have Completion of 60 Credits)
• MKTG 499 - Marketing Strategy (Capstone) Credit Hours: 3  (May Be Taken Concurrently with MKTG 441 and MKTG 472)
• ISYS 105 - Introduction to Microcomputer Systems and Software Credit Hours: 3

• Free Elective Credit Hours: 3

• Free Elective Credit Hours: 3

Additional Requirements - 9 Credits Required

These courses are not used to calculate the major 2.00 GPA requirement.

• ISYS 105 - Introduction to Microcomputer Systems and Software Credit Hours: 3
• Free Elective Credit Hours: 3
• Free Elective Credit Hours: 3

Concentration or Minor - 12 to 18 Credits Required (Advisor Approval)

A minimum of 12 credits is required, choose one of the following:

1.  One of the two concentraitons; these courses are not used to calculate the major 2.00 GPA.

2.  A college of Business approved minor listed below; these courses are not used to calculate the major 2.00 GPA.

• Advertising and Integrated Marketing Communication (AIMC-MNR-BU) Minor 
• Digital Marketing (DGMK-MNR-BU) Minor 
• Professional Sales (PFSL-MNR) Minor 
• Public Relations (PURE-MNR-BU) Minor 

3.  Other minor approved in consultation with advisor; these courses are not used to calculate the major 2.00 GPA.

Minor - 18 Credits Required (Advisor Approval)

Notes

• Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
• The prerequisite for ISYS 321 includes ISYS 105. ISYS 105, whether taken at Ferris or transferred in, must not be greater than 10 years old. Students that have completed the course longer than 10 years ago, are able to earn course credit for ISYS 105 through successful completion of the Microsoft MOS certification.
• Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.