119 South St., BUS 200
Big Rapids, MI
(231) 591-2420
[email protected]
Accelerate Your Marketing Career
Whether your goal is to run social media for a local non-profit or you aspire to be the Chief Marketing Officer of a global firm, earning your Marketing degree at Ferris State University is your first step forward. Working side-by-side with industry-seasoned faculty members, you will develop your creativity, communication skills, and business acumen. In hands-on, real-world projects, you will learn to bring all of your skills together and lead your team toward positive results.
Program Details
New Student Admission Requirements
SAT Scores- 2.50 High School GPA (on a 4.00 scale)
- Two of the Three Criteria:
- 1. ERW SAT score of 450 or higher.
- 2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered (Math SAT score of 480 or higher).
- 3. Composite SAT of 900 or higher.
- 2.50 High School GPA (on a 4.00 scale)
- Two of the Three Criteria:
- 1. English ACT score of 16 or higher.
- 2. Math ACT score of 19 or higher.
- 3. Reading ACT score of 19 or higher.
Transfer Student Admission Requirements
- Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended. GPA based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
- Transfer equivalency for Ferris State University’s ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
- Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.
The marketing world is diverse and it moves fast. That means your marketing education should provide you with the specialized skills you need to make an impact right away. At Ferris, you will customize your degree to your interests and build your expertise in a concentration area by taking classes that zero in on your specific goals.
Marketing Concentrations
- Digital Marketing
- Healthcare Marketing
- Industry Specific Concentration
- Professional Sales
- Retailing
- Sports Marketing
Explore concentrations on the program's official checksheet.
- Marketing- Bachelor
- Marketing - Associate (available online)
- Advertising and Integrated Marketing Communication - Certificate
- Digital Marketing - Certificate, Minor
- Direct Marketing - Certificate
- Marketing - Certificate
- Marketing Research - Certificate
- Professional Sales - Certificate
- Retailing - Certificate
- Advertising and Integrated Marketing Communications -Minor
- Integrated Marketing Techniques - Minor
- Professional Sales - Minor
Adjunct Instructor
Professor
Adjunct Instructor
Professor
Associate Professor
Adjunct Instructor
Professor
Assistant Professor
Associate Professor
Marketing Department Chair
Marketing Department Secretary
- International Marketing
- Marketing Data Analysis
- Marketing Research
- Marketing Strategy
- Supply Chain Management
- Big Rapids (Main Campus)
- Online (Associate in Marketing only)
Digital Marketing Concentration
From search and display marketing to SEO best practices, mastering digital tools and strategy is an important skill for every marketer. In our Digital Marketing concentration, you will build a powerful foundation and skillset in these areas and establish yourself as a leader in the digital space.
- Multi-channel/Omni-channel marketing – integrating online/mobile and offline marketing with profitable results
- Selling online, and saving money and time for your company and customers
- Database management
- Mastering best practices in both business-to-consumer and business-to-business digital marketing.
- Creation and execution of digital marketing/ advertising and social media campaigns
- AIMC 382 - Business-to-Business Digital Marketing
- AIMC 383 - Consumer Digital Marketing
- MKTG 383 - Direct and Digital Marketing
And one of the following:
- AIMC 375 - Business to Business Advertising/IMC
- GRDE 224 - Web Design & Planning
These marketing and professionals serve as volunteer Advisory Board members for Ferris State University’s Digital Marketing certificate and minor. Their advice, counsel, direction and real-world experience are vital to the success of the program.
Pete Brand
Co-Founder, Mindscape Email: [email protected] Web: wearemindscape.com
Keith Brophy
Director, Business Lab Product Group, Emergent Holdings Email: [email protected] Web: https://emergentholdingsinc.com/
Jeff Kalman
Manager, Operations Analytics, Product Engineering & Management at Ford Motor Company Email: [email protected] Web: ford.com
Andy Maier (Ferris Alumnus)
Vice President of Business Development at Freshwater Digital Email: [email protected] Web: https://fwdigital.net/
Michelle Marshall (Ferris Alumnus)
Manager, Digital Marketing, Sun Communities & Sun RV Resorts Email: [email protected] Web: sunrvresorts.com
Michael J. Oxner (Ferris Alumnus)
Creative Director, Doner Email: [email protected] Web: doner.com
Jack Roberts
President and CEO, Peak Positions Email: [email protected] Web: peakpositions.com
Michael J. Suman (Ferris Alumnus)
President, Product and Market Development LLC Email: [email protected] Web: mikesuman.com
Ruth Stevens
President, eMarketing Strategy Email: [email protected] Web: ruthstevens.com
Guy Winter (Ferris Alumnus)
Managing Director, Michigan Creative Email: [email protected]
Lydia VanHoven-Cook
Freelance Copywriter at Lydia Writes Good Email: [email protected] Web: lydiawritesgood.comGeneral Marketing Concentration
The General Marketing concentration will expose you to a highly relevant set of concepts that will serve you not just in marketing, but in any other career field in which you will become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.
- Oral and written communication.
- Solving customer – based problems.
- Developing, implementing and controlling marketing activities, programs and plans.
Any four of the following:
- AIMC 375 - Business-to-business Adv/IMC
- ECOM 375 - Business-to-Comm. Marketing
- MKTG 375 - Mktg. for Non – Profit Organizations
- MKTG 410 - Industrial Marketing
- MKTG 466 - Purchasing
- PREL 240 - Public Relations Principles
- AIMC 486 - Advertising/ IMC Management
- ECOM 383 - Business-to-consumer E – Comm. Marketing
- MKTG 383 - Direct Marketing
- MKTG 420 - Sports Marketing
- MKTG 475 - Product Marketing
- RETG 337 - Principles of Retailing
Accreditation
This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
