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Marketing program

Marketing Program

Accelerate Your Marketing Career

Whether your goal is to run social media for a local non-profit or you aspire to be the Chief Marketing Officer of a global firm, earning your Marketing degree at Ferris State University is your first step forward. Working side-by-side with industry-seasoned faculty members, you will develop your creativity, communication skills, and business acumen. In hands-on, real-world projects, you will learn to bring all of your skills together and lead your team toward positive results.

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Program Details

Program Spotlight

Digital Marketing Concentration

From search and display marketing to SEO best practices, mastering digital tools and strategy is an important skill for every marketer. In our Digital Marketing concentration, you will build a powerful foundation and skillset in these areas and establish yourself as a leader in the digital space.

General Marketing Concentration

The General Marketing concentration will expose you to a highly relevant set of concepts that will serve you not just in marketing, but in any other career field in which you will become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.


This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

ACBSP Acredited