Direct Marketing Certificate

About the Program

Students that choose the Direct Marketing Certificate will learn the concept and application of database-driven marketing methods including direct marketing as an overall business model and as an element of Integrated Marketing Communications; direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media; direct marketing creative strategy and execution; and hands-on direct marketing techniques. Students will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Program Details