Direct Marketing Certificate

About the Program

Students will learn the concept and application of database-driven marketing methods including direct marketing as an overall business model and as an element of Integrated Marketing Communications; direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media; direct marketing creative strategy and execution; and hands-on direct marketing techniques. Students will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Your Degree, Your Way - Online or On-Campus

This program is available in-person or online. Whether you thrive in a classroom or prefer learning from home, Ferris State gives you the power to take control of your future. With flexible options that fit your life, you’ll get the same Bulldog-quality education, wherever you are.

Program Details