Susan Jones, MS

Susan Jones, MS

Professor, Marketing & Advertising/Integrated Marketing Communications
Facilitator of Certificates/Minors in Advertising, Direct/Digital Marketing, B2B Marketing
Marketing
Phone: (231) 591-2468
Email: [email protected]

Education

• MS, Northwestern University, Advertising
• Certificate, SEM Rush, Content Marketing
• Certificate, eMarketing Association, Advanced Mobile Marketing
• Certificate, Columbia University, Digital Marketing Strategy
• Certificate, Hootsuite, Certified Hootsuite Professional
• Certificate, Cardinal Path Training Academy, Google AdWords
• Certificate, Cardinal Path Training Academy, Google Analytics
• Certificate, University of Chicago, Liberal Education, Philosophy and Literature
• BS, Northwestern University, Advertising

Biography

Susan K. Jones is a full, tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates, a consultancy in direct and digital marketing, advertising and public relations. Ms. Jones is the author or editor of more than 35 books. She earned her B.S.J. and M.S.J. degrees from Northwestern University. She has won numerous awards both as a practitioner and academic, and she is an active volunteer on a local, regional and national basis. Professor Jones serves as a board member of The Ferris Foundation and chairs the foundation's Awards (Gifts and Grants Committee).

Publications and Intellectual Contributions

• Book
  (2023). "Cases in Integrated Marketing Communication: Winners of the Jacobs & Clevenger Case Competition," In S. K. Jones (Ed.),
• Book
  (2020). "The IMC Casebook: Cases in Integrated Marketing Communications Second Edition," In S. K. Jones (Ed.), https://www.amazon.com/IMC-Case-Book-Integrated-Communications-ebook/dp/B08MCMQ6W2/ref=sr_1_4?crid=5SN1MOKAHX34&keywords=Susan+K.+Jones&qid=1688055481&sprefix=susan+k.+jones%2Caps%2C160&sr=8-4
• Book
  (2018). "The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications," In S. K. Jones (Ed.), Chicago, Illinois: Midwest Marketing Education Foundation. https://www.amazon.com/IMC-Sourcebook-Integrated-Marketing-Communications-ebook/dp/B07BTY8HWL/ref=sr_1_5?crid=5SN1MOKAHX34&keywords=Susan+K.+Jones&qid=1688055728&sprefix=susan+k.+jones%2Caps%2C160&sr=8-5
• Book
  Jones, S. K. (2016). "The IMC Case Book: Cases in Integrated Marketing Communications," In S. K. Jones (Ed.), J. S. Kelly (Ed.), Chicago, IL: Midwest Marketing Education Foundation. www.amazon.com/IMC-Case-Book-Integrated-Communications/dp/0692666699/ref=sr_1_1?ie=UTF8&qid=1464378064&sr=8-1&keywords=The+IMC+Case+Book%3A+Cases+in+Integrated+Marketing+Communications
• Book
  Jones, S. K. (2014). "The IMC Handbook: Readings and Cases in Integrated Marketing Communications Third Edition," Chicago, IL: Racom Books.
• Fourth Edition
  Jones, S. K. (2011). "Creative Strategy in Direct and Interactive Marketing," Chicago, IL: RACOM Books.
• Book Chapter
  Jones, S. K. (2010). "Virtual Worlds and E-commerce: Technologies and Applications for Building Customer Relationships," Business Science Reference.
• Book Chapter
  Jones, S. K. (2010). "Virtual Worlds and E-commerce: Technologies and Applications for Building Customer Relationships," Business Science Reference.
• Book
  Jones, S. K. (2008). "The IMC Handbook: Readings and Cases in Integrated Marketing Communications," Chicago, IL: Racom Books.
• Book
  Jones, S. K. (2005). "Creative Strategy in Direct and Interactive Marketing," Chicago, IL: RACOM Books.

Presentations

• Other
  Jones, S. K., Jacobs & Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Management Association, Santa Fe New Mexico, (September 18, 2019).
• Co-Chair of Annual Workshop/Speaker and Facilitator
  Jones, S. K., Jacobs and Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Edge/Midwest Marketing Education Foundation, Chicago, Illinois, (October 19, 2018).
• Co-Chair of Annual Workshop/Speaker and Facilitator
  Jones, S. K., Jacobs and Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Edge/Midwest Marketing Education Foundation, New Orleans, Louisiana, (October 2017).
• Roundtable
  Jones, S. K., RACOM IMC Roundtable, "Co-Chair and Facilitator," Midwest Marketing Education Foundation, Chicago, Illinois, (May 4, 2017).
• Co-Chair and Facilitator
  Jones, S. K., RACOM IMC Roundtable, Midwest Marketing Education Foundation, Chicago, IL, (May 3, 2017).
• Co-Chair and Facilitator
  Jones, S. K., RACOM IMC Roundtable, Midwest Marketing Education Foundation, Chicago, IL, (2016).
• Co-Chair of Annual Workshop/Speaker and Facilitator
  Jones, S. K., Jacobs and Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Edge/Midwest Marketing Education Foundation, Various, (October 2016).
• Oral Presentation
  Jones, S. K., College of Business Colloquium, "Introduction to Google AdWords and Analytics," Ferris State University College of Business, Big Rapids, MI, (April 2016).
• Co-Chair and Facilitator
  Jones, S. K., IMC Roundtable, "Co-Chair and Facilitator," Midwest Marketing Education Foundation, Chicago, IL, (2015).
• Oral Presentation
  Jones, S. K., College of Business Colloquium, "From Coca-Cola to Gone Rural: A Snapshot of Business and Culture in South Africa and Swaziland," Ferris State University College of Business, Big Rapids, MI, (2015).