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Susan K. Jones, MS

Susan K. Jones, MS

Susan K. Jones, MS
Susan K. Jones, MS

Professor, Marketing & Advertising/Integrated Marketing Communications
Facilitator of Certificates/Minors in Advertising, Direct/Digital Marketing, B2B Marketing
Marketing
Phone: (231) 591-2468
Email: [email protected]

Education

  • MS, Northwestern University, Advertising
  • Certificate, SEM Rush, Content Marketing
  • Certificate, eMarketing Association, Advanced Mobile Marketing
  • Certificate, Columbia University, Digital Marketing Strategy
  • Certificate, Hootsuite, Certified Hootsuite Professional
  • Certificate, Cardinal Path Training Academy, Google AdWords
  • Certificate, Cardinal Path Training Academy, Google Analytics
  • Certificate, University of Chicago, Liberal Education, Philosophy and Literature
  • BS, Northwestern University, Advertising

Biography

Susan K. Jones is a full, tenured Professor of Marketing at Ferris State University and the principal of Susan K. Jones & Associates, a consultancy in direct and digital marketing, advertising and public relations. Ms. Jones is the author or editor of more than 35 books. She earned her B.S.J. and M.S.J. degrees from Northwestern University. She has won numerous awards both as a practitioner and academic, and she is an active volunteer on a local, regional and national basis. Professor Jones serves as a trustee of The Ferris Foundation and chairs the foundation's Gifts and Grants Committee.

Publications and Intellectual Contributions

  • Book
    (2020). "The IMC Casebook: Cases in Integrated Marketing Communications Second Edition," In S. K. Jones (Ed.), 251 Plymouth SE
  • Book
    (2018). "The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications," In S. K. Jones (Ed.), Chicago, Illinois: Midwest Marketing Education Foundation.
  • Book
    Jones, S. K. (2016). "The IMC Case Book: Cases in Integrated Marketing Communications," In S. K. Jones (Ed.), J. S. Kelly (Ed.), Chicago, IL: Midwest Marketing Education Foundation. www.amazon.com/IMC-Case-Book-Integrated-Communications/dp/0692666699/ref=sr_1_1?ie=UTF8&qid=1464378064&sr=8-1&keywords=The+IMC+Case+Book%3A+Cases+in+Integrated+Marketing+Communications
  • Book
    Jones, S. K. (2014). "The IMC Handbook: Readings and Cases in Integrated Marketing Communications Third Edition," Chicago, IL: Racom Books.
  • Fourth Edition
    Jones, S. K. (2011). "Creative Strategy in Direct and Interactive Marketing," Chicago, IL: RACOM Books.
  • Book Chapter
    Jones, S. K. (2010). "Virtual Worlds and E-commerce: Technologies and Applications for Building Customer Relationships," Business Science Reference.
  • Book Chapter
    Jones, S. K. (2010). "Virtual Worlds and E-commerce: Technologies and Applications for Building Customer Relationships," Business Science Reference.
  • Book
    Jones, S. K. (2008). "The IMC Handbook: Readings and Cases in Integrated Marketing Communications," Chicago, IL: Racom Books.
  • Book
    Jones, S. K. (2005). "Creative Strategy in Direct and Interactive Marketing," Chicago, IL: RACOM Books.
  • Book
    Jones, S. K., Kelly, J. S. (2004). "Readings and Cases in Integrated Marketing Communications," Chicago, IL: RACOM Books.

Presentations

  • Other
    Jones, S. K., Jacobs & Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Management Association, Santa Fe New Mexico, (September 18, 2019).
  • Co-Chair of Annual Workshop/Speaker and Facilitator
    Jones, S. K., Jacobs and Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Edge/Midwest Marketing Education Foundation, Chicago, Illinois, (October 19, 2018).
  • Co-Chair of Annual Workshop/Speaker and Facilitator
    Jones, S. K., Jacobs and Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Edge/Midwest Marketing Education Foundation, New Orleans, Louisiana, (October 2017).
  • Roundtable
    Jones, S. K., RACOM IMC Roundtable, "Co-Chair and Facilitator," Midwest Marketing Education Foundation, Chicago, Illinois, (May 4, 2017).
  • Co-Chair and Facilitator
    Jones, S. K., RACOM IMC Roundtable, Midwest Marketing Education Foundation, Chicago, IL, (May 3, 2017).
  • Co-Chair and Facilitator
    Jones, S. K., RACOM IMC Roundtable, Midwest Marketing Education Foundation, Chicago, IL, (2016).
  • Co-Chair of Annual Workshop/Speaker and Facilitator
    Jones, S. K., Jacobs and Clevenger Case Writers' Workshop, "Co-Chair of Annual Workshop/Speaker and Facilitator," Marketing Edge/Midwest Marketing Education Foundation, Various, (October 2016).
  • Oral Presentation
    Jones, S. K., College of Business Colloquium, "Introduction to Google AdWords and Analytics," Ferris State University College of Business, Big Rapids, MI, (April 2016).
  • Co-Chair and Facilitator
    Jones, S. K., IMC Roundtable, "Co-Chair and Facilitator," Midwest Marketing Education Foundation, Chicago, IL, (2015).
  • Oral Presentation
    Jones, S. K., College of Business Colloquium, "From Coca-Cola to Gone Rural: A Snapshot of Business and Culture in South Africa and Swaziland," Ferris State University College of Business, Big Rapids, MI, (2015).