Marketing Research Certificate

About the Program

If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

• Creating effective surveys
• Employing computer-based statistical analysis procedures
• Applying research information in real-world marketing decisions, such as advertising/promotion, customer satisfaction, target markets, sales, product development, pricing, or distribution.
• You will be exposed to a set of useful conceptual frameworks and theories that will serve you in any career where success depends on research to discover innovative solutions to new problems and opportunities.

Program Details