About the Program
If you have a strong interest in analytical decision making, this certificate will
prepare you for the following:
- Creating effective surveys
- Employing computer-based statistical analysis procedures
- Applying research information in real-world marketing decisions, such as advertising/promotion,
customer satisfaction, target markets, sales, product development, pricing, or distribution.
- You will be exposed to a set of useful conceptual frameworks and theories that will
serve you in any career where success depends on research to discover innovative solutions
to new problems and opportunities.
Program Details