119 South St., BUS 200
Big Rapids, MI
(231) 591-2420
[email protected]
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Those who have a strong interest in Internet-based marketing activity will find that Digital Marketing is the newest and most innovative marketing methodology used by business executives. The Digital Marketing Certificate will enhance a student’s skills in multi-channel marketing, integrating online and offline marketing with profitable results; selling online and saving money and time for the company and customers; managing databases in a digital world; mastering best practices in both business-to-customer and business-to-business digital marketing; and creating and executing internet marketing/advertising and social media plans and campaigns.