Henry Ho, DBA

Henry Ho, DBA

Professor, Marketing
Marketing
Phone: (231) 591-3199
Email: [email protected]

Education

• DBA, Doctor of Business Administration, Southern Cross University, Marketing
• PGCertEd, University of Southern Queensland, Education
• MA, MBus, Victoria University, Masters of Business, Marketing
• BA, Edinburgh Napier University, Business and Enterprise

Biography

Dr. Ho teaches in the area of consumer behavior, international marketing, marketing research and, strategic marketing decisions. He teaches at undergraduate and graduate levels and continues to design and deliver new courses, with innovative teaching methods. Problem-based learning and interactive classes form the core of his pedagogical approach, and he integrates industry and community involvement, through client-based project, in his courses.

Prior to joining Ferris, Dr. Ho has taught at Swinburne University of Technology and Victoria University in Australia as well as Hamline University in Minnesota. Before his academic career, he has worked for two multinational companies for several years. He received his Doctor of Business Administration (DBA) from Southern Cross University, Gold Coast and Master of Business in Marketing from Victoria University, Melbourne, Australia.

Publications and Intellectual Contributions

• Conference Proceeding
  Kularatne, I., Ho, H., Haaker, T. (2024). "Tech reborn: unveiling the fascination of young consumers with refurbished electronic devices in New Zealand and the influential factors," San Sebastian: The 9th International Conference on New Business Models (NBM)
• Conference Proceeding
  Ho, H., Squires, S. (2023). "I’m Broke. Should I Use a Credit Card? Generation Z’s Attitude Toward Debt," Society for Marketing Advances Annual Conference.
• Conference Proceeding
  Haaker, T., Ho, H. (2023). "Young Dutch Consumers’ Purchase Intention of Refurbished Electronic Devices and Influencing Factors: An Empirical Study," Maastricht: The 8th International Conference on New Business Models (NBM)
• Conference Proceeding
  Ho, H., Haaker, T. (2023). "Factors affecting young consumer’s purchase intention of refurbished electronic devices in the Netherlands: a preliminary study," Ljubljana: The XXXIV International Society for Professional Innovation Management (ISPIM) Innovation Conference.
• Journal Article
  Squires, S., Ho, H. (2023). "Generation Z's Perceptions and Attitudes Toward Debt: A Case Study of Young Consumers in Rural Michigan, USA," Young Consumers. 24 (2). pp. 133-148. Emerald Publishing.
• Journal Article
  Browers, C., Ho, H. (2022). "Seeing through their eyes: the diversity and inclusion lessons learned from rural university students," Higher Education Evaluation and Development. 16 (1). pp. 2-15. Bingley: Emerald Publishing Limited. https://www.emerald.com/insight/content/doi/10.1108/HEED-12-2020-0053/full/html
• Journal Article
  Ho, H., Squires, S. (2022). "Understanding Students' Perceptions and Attitude Toward Learning About Internships in a Business School," Higher Education, Skills, and Work-Based Learning. 12 (3). pp. 537-555. Emerald.
• Journal Article
  Ho, H. (2021). "Understanding the Served Market: A Study on Rural Residents’ Awareness of Services Provided By the Local Church," The Journal of Rural and Community Development. 16 (2). p. 105–120. Brandon, Manitoba: Rural Development Institute, Brandon University.
• Journal Article
  Ho, H., Madden-Hallett, H. (2020). "Diners’ Perceptions and Attitudes of a Crowded College Dining Environment: a Qualitative Study," Journal of Quality Assurance in Hospitality & Tourism. 21 (2). p. 168–189. Milton Park, Abingdon, Oxfordshire: Routledge.
• Journal Article
  Ho, H. (2019). "What makes customers satisfied with the local government agency: A case study in rural Michigan," Journal of Rural and Community Development. 14 (4). p. 132–153. Brandon, Manitoba: Rural Development Institute, Brandon University. https://journals.brandonu.ca/jrcd/article/view/1648

Presentations

• Paper
  Ho, H. (Author), Squires, S. (Author & Presenter), Society for Marketing Advances Annual Conference, "I’m Broke. Should I Use a Credit Card? Generation Z’s Attitude Toward Debt," Society for Marketing Advances, Fort Worth, Texas, (November 9, 2023).
• Paper
  Haaker, T. (Author & Presenter), Ho, H. (Author), The 8th International Conference on New Business Models (NBM), "Young Dutch Consumers’ Purchase Intention of Refurbished Electronic Devices and Influencing Factors: An Empirical Study," ESCP Business School Berlin, Heubnerweg 8-10, 14059 Berlin, Germany, Maastricht, The Netherlands, (June 22, 2023).
• Paper
  Ho, H. (Author & Presenter), Haaker, T. (Author), The XXXIV International Society for Professional Innovation Management (ISPIM) Innovation Conference, "Factors affecting young consumer’s purchase intention of refurbished electronic devices in the Netherlands: a preliminary study," International Society for Professional Innovation Management, Ljubljana, Slovenia, (June 4, 2023).
• Colloquium
  Browers, C., Ho, H., COB Monthly Colloquium, "Perceptions of Diversity by COB Students at FSU," College of Business, College of Business, (February 7, 2019).
• Paper
  Ho, H. (Author & Presenter), Madden-Hallett, H. (Author), 55th Society for Marketing Advances (SMA) Annual Conference, "Competing for the Consumer Dollar: How to Interest Gen Y in Union Membership," Society for Marketing Advances, Louisville, KY, (November 7, 2017).
• Oral Presentation
  Green, D., Ho, H., FSU COB Colloquium Series, "Exploring On-campus Students' Perceptions of Online Testing in Principles of Marketing," FSU COB, (January 26, 2017).
• Paper
  Ho, H. (Author & Presenter), Yu, J. S. (Author), 54th Society for Marketing Advances (SMA) Annual Conference, "Customer needs and wants: the perceptions of international students in a mid-size university," Society for Marketing Advances, Atlanta, Georgia, (November 2, 2016).
• Paper
  Ho, H., Piven, I. (Author), 54th Society for Marketing Advances (SMA) Annual Conference, "Exploring International Students’ Learning Experiences with Facebook-Based Applications in Two Intensive Courses," Society for Marketing Advances, Atlanta, Georgia, (November 2, 2016).
• Paper
  Green, D. (Author & Presenter), Ho, H. (Author), The 40th Annual Marketing Educators’ Association Conference, "Exploring On-campus Students’ Perceptions of Online Testing in Principles of Marketing," Marketing Educators’ Association, Denver, Colorado, (April 14, 2016).
• Paper
  Brotherton, T. (Author & Presenter), Ho, H. (Author), The 51st Annual MBAA International Conference, "#GreenPoop - A Drawback or a Selling Point for Burger King's Halloween Whopper," Society for Case Research (SCR), Chicago, IL, (April 13, 2016).