Henry Ho, DBA

Henry Ho, DBA

Professor, Marketing
Marketing
Phone: (231) 591-3199
Email: [email protected]

Education

• DBA, Doctor of Business Administration, Southern Cross University, Marketing
• PGCertEd, University of Southern Queensland, Education
• MBus, Victoria University, Masters of Business, Marketing
• BA, Edinburgh Napier University, Business and Enterprise

Biography

Henry Ho is currently on sabbatical leave and is working on a research project at Saxion Business Model Lab of Saxion University of Applied Sciences in the Netherlands.

Dr. Ho teaches in the area of consumer behavior, international marketing, marketing research and, strategic marketing decisions. He teaches at undergraduate and graduate levels and continues to design and deliver new courses, with innovative teaching methods. Problem-based learning and interactive classes form the core of his pedagogical approach, and he integrates industry and community involvement, through client-based project, in his courses.

Prior to joining Ferris, Dr. Ho has taught at Swinburne University of Technology and Victoria University in Australia as well as Hamline University in Minnesota. Before his academic career, he has worked for two multinational companies for several years. He received his Doctor of Business Administration (DBA) from Southern Cross University, Gold Coast and Master of Business in Marketing from Victoria University, Melbourne, Australia.

Publications and Intellectual Contributions

• Journal Article
  Squires, S., Ho, H. (2023). "Generation Z's Perceptions and Attitudes Toward Debt: A Case Study of Young Consumers in Rural Michigan, USA," Young Consumers. 24 (2). pp. 133-148. Emerald Publishing.
• Journal Article
  Browers, C., Ho, H. (2022). "Seeing through their eyes: the diversity and inclusion lessons learned from rural university students," Higher Education Evaluation and Development. 16 (1). pp. 2-15. Bingley: Emerald Publishing Limited. https://www.emerald.com/insight/content/doi/10.1108/HEED-12-2020-0053/full/html
• Journal Article
  Ho, H., Squires, S. (2022). "Understanding Students' Perceptions and Attitude Toward Learning About Internships in a Business School," Higher Education, Skills, and Work-Based Learning. 12 (3). pp. 537-555. Emerald.
• Journal Article
  Ho, H. (2021). "Understanding the Served Market: A Study on Rural Residents’ Awareness of Services Provided By the Local Church," The Journal of Rural and Community Development. 16 (2). p. 105–120. Brandon, Manitoba: Rural Development Institute, Brandon University.
• Journal Article
  Ho, H., Madden-Hallett, H. (2020). "Diners’ Perceptions and Attitudes of a Crowded College Dining Environment: a Qualitative Study," Journal of Quality Assurance in Hospitality & Tourism. 21 (2). p. 168–189. Milton Park, Abingdon, Oxfordshire: Routledge.
• Journal Article
  Ho, H., Browers, C. (2019). "Are we making a difference? Rural university students' perceptions of diversity and inclusion." Not at this time. 10 (1). pp. 78-92. Meadowbrook QLD 4131: Griffith University. https://josi.org.au/articles/abstract/10.36251/josi.159/
• Conference Proceeding
  Ho, H., Brotherton, T. (2019). "New Zealand Air: Feeling the Pressure to Expand," Society for Case Research.
• Journal Article
  Ho, H. (2019). "What makes customers satisfied with the local government agency: A case study in rural Michigan," Journal of Rural and Community Development. 14 (4). p. 132–153. Brandon, Manitoba: Rural Development Institute, Brandon University. https://journals.brandonu.ca/jrcd/article/view/1648
• Journal Article
  Ho, H. (2019). "How Can We Serve You Better: Customers’ Perceptions of Services and Facilities Offered in a Community Library," Library Leadership & Management. 33 (3). pp. 1-27. Chicago IL: Library Leadership and Management Association.
• Journal Article
  Ho, H., Maddenn-Hallett, H. (2018). "A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union," Asian Journal of Business Research. 8 (2). pp. 34-56. New Zealand: Marketing in Asia Group.

Presentations

• Colloquium
  Browers, C., Ho, H., COB Monthly Colloquium, "Perceptions of Diversity by COB Students at FSU," College of Business, College of Business, (February 7, 2019).
• Paper
  Ho, H. (Author & Presenter), Madden-Hallett, H. (Author), 55th Society for Marketing Advances (SMA) Annual Conference, "Competing for the Consumer Dollar: How to Interest Gen Y in Union Membership," Society for Marketing Advances, Louisville, KY, (November 7, 2017).
• Oral Presentation
  Green, D., Ho, H., FSU COB Colloquium Series, "Exploring On-campus Students' Perceptions of Online Testing in Principles of Marketing," FSU COB, (January 26, 2017).
• Paper
  Ho, H. (Author & Presenter), Yu, J. S. (Author), 54th Society for Marketing Advances (SMA) Annual Conference, "Customer needs and wants: the perceptions of international students in a mid-size university," Society for Marketing Advances, Atlanta, Georgia, (November 2, 2016).
• Paper
  Ho, H., Piven, I. (Author), 54th Society for Marketing Advances (SMA) Annual Conference, "Exploring International Students’ Learning Experiences with Facebook-Based Applications in Two Intensive Courses," Society for Marketing Advances, Atlanta, Georgia, (November 2, 2016).
• Paper
  Green, D. (Author & Presenter), Ho, H. (Author), The 40th Annual Marketing Educators’ Association Conference, "Exploring On-campus Students’ Perceptions of Online Testing in Principles of Marketing," Marketing Educators’ Association, Denver, Colorado, (April 14, 2016).
• Paper
  Brotherton, T. (Author & Presenter), Ho, H. (Author), The 51st Annual MBAA International Conference, "#GreenPoop - A Drawback or a Selling Point for Burger King's Halloween Whopper," Society for Case Research (SCR), Chicago, IL, (April 13, 2016).
• Paper
  Ho, H. (Author & Presenter), Madden-Hellett, H. (Author), 2013 International Symposium on Business and Social Science, "Long Term Vision for Long Term Profit – Early Identification of Potentially Lucrative Long Term Markets," Bangkok, Thailand, (July 27, 2013).
• Presentation
  Ho, H. (Author & Presenter), McPeak, J. C. (Author), 17th Annual Marketing Management Association Fall Educators’ Conference, "Graduate Students’ Perception of Intensive Learning: An Exploratory Study," Minneapolis, Minnesota, USA, (September 19, 2012).
• Presentation
  Ho, H., Ali, S., Marketing Management Association Spring Conference, "The Marketing of Indigenous Cultural Tourism Sites: Performance, Expectations and Satisfaction," Chicago, Illinois, USA, (March 28, 2012).