DBA, Doctor of Business Administration, Southern Cross University, Marketing
PGCertEd, University of Southern Queensland, Education
MBus, Victoria University, Masters of Business, Marketing
BA, Edinburgh Napier University, Business and Enterprise
Henry W. L. Ho is an Associate Professor of Marketing at Ferris State University. Dr. Ho teaches in the area of consumer behavior, international marketing, marketing research and, strategic marketing decisions. He teaches at undergraduate and graduate levels and continues to design and deliver new courses, with innovative teaching methods. Problem-based learning and interactive classes form the core of his pedagogical approach, and he integrates industry and community involvement, through client-based project, in his courses.
Prior to joining Ferris, Dr. Ho has taught at Swinburne University of Technology and Victoria University in Australia as well as Hamline University in Minnesota. Before his academic career, he has worked for two multinational companies for several years. He received his Doctor of Business Administration (DBA) from Southern Cross University, Gold Coast and Master of Business in Marketing from Victoria University, Melbourne, Australia.
Publications and Intellectual Contributions
Ho, H. (2021). "Understanding the Served Market: A Study on Rural Residents’ Awareness of Services Provided By the Local Church," The Journal of Rural and Community Development. 16 (2). p. 105–120. Brandon, Manitoba: Rural Development Institute, Brandon University.
Ho, H., Madden-Hallett, H. (2020). "Diners’ Perceptions and Attitudes of a Crowded College Dining Environment: a Qualitative Study," Journal of Quality Assurance in Hospitality & Tourism. 21 (2). p. 168–189. Milton Park, Abingdon, Oxfordshire: Routledge.
Ho, H. (2019). "What makes customers satisfied with the local government agency: A case study in rural Michigan," Journal of Rural and Community Development. 14 (4). p. 132–153. Brandon, Manitoba: Rural Development Institute, Brandon University. https://journals.brandonu.ca/jrcd/article/view/1648
Ho, H. (2019). "How Can We Serve You Better: Customers’ Perceptions of Services and Facilities Offered in a Community Library," Library Leadership & Management. 33 (3). pp. 1-27. Chicago IL: Library Leadership and Management Association.
Ho, H., Brotherton, T. (2019). "New Zealand Air: Feeling the Pressure to Expand," Society for Case Research.
Ho, H., Maddenn-Hallett, H. (2018). "A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union," Asian Journal of Business Research. 8 (2). pp. 34-56. New Zealand: Marketing in Asia Group.
Ho, H. (2018). "How Can We Serve You Better? Rural Residents’ Perceptions of Services Provided by the Local Church," USA: Society for Marketing Advances.
Ho, H. (2018). "MOVING TOWARD A CUSTOMER-FOCUSED LOCAL GOVERNMENT AGENCY: A CASE STUDY," Chicago, IL: Marketing Management Association.
Ho, H., Brotherton, T. (2018). "STUDENTS’ PERCEPTIONS OF CLIENT-BASED RESEARCH PROJECT: AN EXPLORATORY STUDY," Chicago, IL: Marketing Management Association.
Colloquium Browers, C., Ho, H., COB Monthly Colloquium, "Perceptions of Diversity by COB Students at FSU," College of Business, College of Business, (February 7, 2019).
Paper Ho, H. (Author & Presenter), Madden-Hallett, H. (Author), 55th Society for Marketing Advances (SMA) Annual Conference, "Competing for the Consumer Dollar: How to Interest Gen Y in Union Membership," Society for Marketing Advances, Louisville, KY, (November 7, 2017).
Oral Presentation Green, D., Ho, H., FSU COB Colloquium Series, "Exploring On-campus Students' Perceptions of Online Testing in Principles of Marketing," FSU COB, (January 26, 2017).
Paper Ho, H. (Author & Presenter), Yu, J. S. (Author), 54th Society for Marketing Advances (SMA) Annual Conference, "Customer needs and wants: the perceptions of international students in a mid-size university," Society for Marketing Advances, Atlanta, Georgia, (November 2, 2016).
Paper Ho, H., Piven, I. (Author), 54th Society for Marketing Advances (SMA) Annual Conference, "Exploring International Students’ Learning Experiences with Facebook-Based Applications in Two Intensive Courses," Society for Marketing Advances, Atlanta, Georgia, (November 2, 2016).
Paper Green, D. (Author & Presenter), Ho, H. (Author), The 40th Annual Marketing Educators’ Association Conference, "Exploring On-campus Students’ Perceptions of Online Testing in Principles of Marketing," Marketing Educators’ Association, Denver, Colorado, (April 14, 2016).
Paper Brotherton, T. (Author & Presenter), Ho, H. (Author), The 51st Annual MBAA International Conference, "#GreenPoop - A Drawback or a Selling Point for Burger King's Halloween Whopper," Society for Case Research (SCR), Chicago, IL, (April 13, 2016).
Paper Ho, H. (Author & Presenter), Madden-Hellett, H. (Author), 2013 International Symposium on Business and Social Science, "Long Term Vision for Long Term Profit – Early Identification of Potentially Lucrative Long Term Markets," Bangkok, Thailand, (July 27, 2013).
Presentation Ho, H. (Author & Presenter), McPeak, J. C. (Author), 17th Annual Marketing Management Association Fall Educators’ Conference, "Graduate Students’ Perception of Intensive Learning: An Exploratory Study," Minneapolis, Minnesota, USA, (September 19, 2012).
Presentation Ho, H., Ali, S., Marketing Management Association Spring Conference, "The Marketing of Indigenous Cultural Tourism Sites: Performance, Expectations and Satisfaction," Chicago, Illinois, USA, (March 28, 2012).