Business to Business Marketing Certificate

About the Program

Students who choose the Business to Business Marketing certificate will be exposed to current theory and practice in the marketing of products and services from one business to another, including:

• Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods.
• Understanding and application of concepts related to industrial marketing, business-to-business advertising, and digital marketing.
• Demonstration of mastery of class concepts through real-world projects with business-to-business clients.

Program Details