Professor of Marketing Marketing
Phone: (231) 591-2412
Email: [email protected]
Education
PhD, University of Western Ontario, Business Administration - Marketing
MBA, University of Saskatchewan
BS, Ohio State University, Psychology
Biography
Dr. Green joined the FSU marketing faculty in January 2014. She teaches marketing strategy, marketing research and marketing data analysis and advises the American Marketing Association Collegiate case competition team.
Publications and Intellectual Contributions
Conference Presentation with Abstract in Proceedings
Green, D. (2018). "Marketing Data Analysis - Let's Discuss Ways to Enchance Learning," Marketing Educators' Association.
Conference Proceeding
Green, D. (2017). "Assessment of Instructional Design on Student Learning in the Marketing Data Analysis Course," American Marketing Association.
Conference Proceeding
Green, D. (2008). "Formative Feedback and Summative Evaluations - All in One Process," Reno, NV: Professional and Organizational Development Network in Higher Education (POD)
Book Chapter
Green, D., Hair, J. F., Lamb Jr, C. W., McDaniel, C. (2000). "Successful Strategies for Becoming a Master Teacher," Cincinnati, Ohio: South-Western College Publishing.
Journal Article
Green, D. (1999). "Learning Outcomes and PLAR [Prior Learning Assessment and Recognition]," Learning Quarterly.
Book
Innerd, W., Green, D., Towson, S., Collins, M. (1998). "Prior Learning Assessment and Recognition: The Learning Outcomes-Based Approach - A Handbook," Human Resources Development Canada.
Journal Article
Green, D. (1997). "Student-Generated Exams: Testing and Learning," Journal of Marketing Education.
Journal Article
Green, D., Barclay, D., Ryans, A. (1995). "Entry Strategy and Long-Term Performance: Conceptualization and empirical Examination," Journal of Marketing.
Conference Proceeding
Green, D., Faria, A. (1995). "Are Good Strategies Consistently Good?" Association for Business Simulation and Experiential Learning: Developments in Business Simulation and Experiential Exercises.
Journal Article
Green, D. (1995). "Learning Capitalist Market by Simulation," Marketing News.
Presentations
Lecture Green, D., MMA Fall Educators' Conference, "Master Teacher Award Presentation," Marketing Management Association, Kansas City, Missouri, (September 19, 2018).
Oral Presentation Green, D., Conference, "Marketing Data Analysis – Let’s Discuss Ways to Enhance Learning," Marketing Educators' Association, Santa Fe, New Mexico, (April 2018).
Paper Green, D., Conference, "Assessment of Instructional Design on Student Learning in the Marketing Data Analysis Course," American Marketing Association, (March 17, 2017).
Oral Presentation Green, D., Ho, H., FSU COB Colloquium Series, "Exploring On-campus Students' Perceptions of Online Testing in Principles of Marketing," FSU COB, (January 26, 2017).
Paper Green, D. (Author & Presenter), Ho, H. (Author), The 40th Annual Marketing Educators’ Association Conference, "Exploring On-campus Students’ Perceptions of Online Testing in Principles of Marketing," Marketing Educators’ Association, Denver, Colorado, (April 14, 2016).
Presentation Green, D. (Author & Presenter), Professional and Organizational Development Network in Higher Education (POD), "Formative Feedback and Summative Evaluations - All in One Process," Reno, NV, (October 2008).
Presentation Green, D. (Author & Presenter), Society for Teaching and Learning in Higher Education (STLHE), "Developing Learning Outcomes," Windsor, Ontario, (June 2008).
Presentation Green, D. (Author & Presenter), Professional and Organizational Development Network in Higher Education (POD), "SETs and Faculty Development," Montreal, (2004).
Presentation Green, D. (Author & Presenter), Lilly Conference North, "What to Believe about SETs," Traverse City, Michigan, (2004).
Presentation Green, D. (Author & Presenter), Lilly Conference North, "Learning Outcomes as a Pedagogical Tool," Traverse City, Michigan, (2003).