Skip to Top NavigationSkip to ContentSkip to Footer
 

Donna Green, PhD

Donna Green, PhD

Professor of Marketing
Marketing
Phone: (231) 591-2412
Email: [email protected]

Education

  • PhD, University of Western Ontario, Business Administration - Marketing
  • MBA, University of Saskatchewan
  • BS, Ohio State University, Psychology

Biography

Dr. Green joined the FSU marketing faculty in January 2014. She teaches marketing strategy, marketing research and marketing data analysis and advises the American Marketing Association Collegiate case competition team.

Publications and Intellectual Contributions

  • Conference Presentation with Abstract in Proceedings
    Green, D. (2018). "Marketing Data Analysis - Let's Discuss Ways to Enchance Learning," Marketing Educators' Association.
  • Conference Proceeding
    Green, D. (2017). "Assessment of Instructional Design on Student Learning in the Marketing Data Analysis Course," American Marketing Association.
  • Conference Proceeding
    Green, D. (2008). "Formative Feedback and Summative Evaluations - All in One Process," Reno, NV: Professional and Organizational Development Network in Higher Education (POD)
  • Book Chapter
    Green, D., Hair, J. F., Lamb Jr, C. W., McDaniel, C. (2000). "Successful Strategies for Becoming a Master Teacher," Cincinnati, Ohio: South-Western College Publishing.
  • Journal Article
    Green, D. (1999). "Learning Outcomes and PLAR [Prior Learning Assessment and Recognition]," Learning Quarterly.
  • Book
    Innerd, W., Green, D., Towson, S., Collins, M. (1998). "Prior Learning Assessment and Recognition: The Learning Outcomes-Based Approach - A Handbook," Human Resources Development Canada.
  • Journal Article
    Green, D. (1997). "Student-Generated Exams: Testing and Learning," Journal of Marketing Education.
  • Journal Article
    Green, D., Barclay, D., Ryans, A. (1995). "Entry Strategy and Long-Term Performance: Conceptualization and empirical Examination," Journal of Marketing.
  • Conference Proceeding
    Green, D., Faria, A. (1995). "Are Good Strategies Consistently Good?" Association for Business Simulation and Experiential Learning: Developments in Business Simulation and Experiential Exercises.
  • Journal Article
    Green, D. (1995). "Learning Capitalist Market by Simulation," Marketing News.

Presentations

  • Lecture
    Green, D., MMA Fall Educators' Conference, "Master Teacher Award Presentation," Marketing Management Association, Kansas City, Missouri, (September 19, 2018).
  • Oral Presentation
    Green, D., Conference, "Marketing Data Analysis – Let’s Discuss Ways to Enhance Learning," Marketing Educators' Association, Santa Fe, New Mexico, (April 2018).
  • Paper
    Green, D., Conference, "Assessment of Instructional Design on Student Learning in the Marketing Data Analysis Course," American Marketing Association, (March 17, 2017).
  • Oral Presentation
    Green, D., Ho, H., FSU COB Colloquium Series, "Exploring On-campus Students' Perceptions of Online Testing in Principles of Marketing," FSU COB, (January 26, 2017).
  • Paper
    Green, D. (Author & Presenter), Ho, H. (Author), The 40th Annual Marketing Educators’ Association Conference, "Exploring On-campus Students’ Perceptions of Online Testing in Principles of Marketing," Marketing Educators’ Association, Denver, Colorado, (April 14, 2016).
  • Presentation
    Green, D. (Author & Presenter), Professional and Organizational Development Network in Higher Education (POD), "Formative Feedback and Summative Evaluations - All in One Process," Reno, NV, (October 2008).
  • Presentation
    Green, D. (Author & Presenter), Society for Teaching and Learning in Higher Education (STLHE), "Developing Learning Outcomes," Windsor, Ontario, (June 2008).
  • Presentation
    Green, D. (Author & Presenter), Professional and Organizational Development Network in Higher Education (POD), "SETs and Faculty Development," Montreal, (2004).
  • Presentation
    Green, D. (Author & Presenter), Lilly Conference North, "What to Believe about SETs," Traverse City, Michigan, (2004).
  • Presentation
    Green, D. (Author & Presenter), Lilly Conference North, "Learning Outcomes as a Pedagogical Tool," Traverse City, Michigan, (2003).