Scot Squires, DBA, PCM

Scot Squires, DBA, PCM

Associate Professor, Marketing
Marketing
Phone: (231) 591-2363
Email: [email protected]

Education

• DBA, Grenoble Ecole de Management, Marketing, Consumer Behavior
• Certification, Google, Google Digital Marketing and E-Commerce Certifications
• Disney's Approach to Quality Service, Disney Institute
• Artificial Intelligence, Deep Learning, Coursera
• Disney's Approach to Business Excellence, Disney Institute
• Certificate, University of Illinois - Champaign, Certificate of Digital Marketing
• Certificate, Grenoble Ecole de Management, Certificate of Research in Management Science
• MBA, Baker College, Human Resource Management
• MBA, Baker College, Marketing
• BA, Judson University, Communications/Media Studies, Political Science

Graduate/Post-Graduate Training

• Graduate Marketing Class in Artificial Intelligence and Marketing, University of Wisconsin-Whitewater
• Graduate Class, International Marketing, Central Michigan University, Mt. Pleasant, MI, United States
• Certification, Certificate of Digital Marketing, University of Illinois-Champaign, Champaign, IL, United States
• Certification, SCIP Fundamental Certification, Strategic and Competitive Intelligence Professionals, San Antonio, United States
• Certification, Certificate of Research in Management Science, Grenoble Ecole de Management, Grenoble, France
• Certificate, Teaching Effectiveness Certificate, The Association to Advance Collegiate Schools of Business, Tampa, FL, United States

Biography

Scot A. Squires, DBA, PCM, teaches courses in marketing at Ferris State University. Before joining Ferris, he was a marketing instructor at Central Michigan University and Indiana Wesleyan University.

Previously, he ran an award-winning Integrated Marketing Communications firm that consulted on public relations and marketing issues with clients around the country.

He is recognized as a Professional Certified Marketer by the American Marketing Association.

Publications and Intellectual Contributions

• Conference Proceeding
  Ho, H., Squires, S. (2023). "I’m Broke. Should I Use a Credit Card? Generation Z’s Attitude Toward Debt," Society for Marketing Advances Annual Conference.
• Journal Article
  Squires, S., Ho, H. (2023). "Generation Z's Perceptions and Attitudes Toward Debt: A Case Study of Young Consumers in Rural Michigan, USA," Young Consumers. 24 (2). pp. 133-148. Emerald Publishing.
• Journal Article
  Ho, H., Squires, S. (2022). "Understanding Students' Perceptions and Attitude Toward Learning About Internships in a Business School," Higher Education, Skills, and Work-Based Learning. 12 (3). pp. 537-555. Emerald.
• Journal Article
  Squires, S., Squires, K. (2021). "Exploring Best-Worst Scaling for Communication Sciences and Disorders." Perspectives. Rockville, MD: American Speech-Language-Hearing Association.
• Conference Proceeding
  Squires, S. (2020). "Innovations in teaching marketing: 10 apps that are perfect for your class," Marketing Management Association.
• Journal Article
  Squires, S. (2019). "Do generations differ when it comes to green values and products?" Electronic Green Journal. (42). Los Angeles: UCLA. https://escholarship.org/uc/item/6f91213q

Presentations

• Paper
  Ho, H. (Author), Squires, S. (Author & Presenter), Society for Marketing Advances Annual Conference, "I’m Broke. Should I Use a Credit Card? Generation Z’s Attitude Toward Debt," Society for Marketing Advances, Fort Worth, Texas, (November 9, 2023).
• Panel during conference
  Squires, S. (Panelist), 2020 Marketing Management Association Conference: A Virtual Experience, "Innovations in Teaching Marketing," Marketing Management Association, Online because of COVID-19, (October 2020).