Assistant Professor, Marketing Marketing
Phone: (231) 591-2363
Email: [email protected]
DBA, Grenoble Ecole de Management, Marketing, Consumer Behavior
Certification, Google, Google Digital Marketing and E-Commerce Certifications
Disney's Approach to Quality Service, Disney Institute
Artificial Intelligence, Deep Learning, Coursera
Disney's Approach to Business Excellence, Disney Institute
Certificate, University of Illinois - Champaign, Certificate of Digital Marketing
Certificate, Grenoble Ecole de Management, Certificate of Research in Management Science
MBA, Baker College, Human Resource Management
MBA, Baker College, Marketing
BA, Judson University, Communications/Media Studies, Political Science
Graduate Marketing Class in Artificial Intelligence and Marketing, University of Wisconsin-Whitewater
Graduate Class, International Marketing, Central Michigan University, Mt. Pleasant, MI, United States
Certification, Certificate of Digital Marketing, University of Illinois-Champaign, Champaign, IL, United States
Certification, SCIP Fundamental Certification, Strategic and Competitive Intelligence Professionals, San Antonio, United States
Certification, Certificate of Research in Management Science, Grenoble Ecole de Management, Grenoble, France
Certificate, Teaching Effectiveness Certificate, The Association to Advance Collegiate Schools of Business, Tampa, FL, United States
Scot A. Squires, DBA, PCM, teaches courses in marketing at Ferris State University. Before joining Ferris, he was a marketing instructor at Central Michigan University and Indiana Wesleyan University.
Previously, he ran an award-winning Integrated Marketing Communications firm that consulted on public relations and marketing issues with clients around the country.
He is recognized as a Professional Certified Marketer by the American Marketing Association.
Publications and Intellectual Contributions
Squires, S., Ho, H. (2022). "Generation Z's Perceptions and Attitudes Toward Debt: A Case Study of Young Consumers in Rural Michigan, USA," Young Consumers. Emerald Publishing.
Ho, H., Squires, S. (2022). "Understanding Students' Perceptions and Attitude Toward Learning About Internships in a Business School," Higher Education, Skills, and Work-Based Learning. 12 (3). pp. 537-555. Emerald.
Squires, S., Squires, K. (2021). "Exploring Best-Worst Scaling for Communication Sciences and Disorders." Perspectives. Rockville, MD: American Speech-Language-Hearing Association.
Squires, S. (2020). "Innovations in teaching marketing: 10 apps that are perfect for your class," Marketing Management Association.
Panel during conference Squires, S. (Panelist), 2020 Marketing Management Association Conference: A Virtual Experience, "Innovations in Teaching Marketing," Marketing Management Association, Online because of COVID-19, (October 2020).