General Education Director
820 Campus Drive,
Big Rapids, MI 49307
Communication study investigates and improves the process of communication. Communication occurs when individuals or groups use words, sounds, signs, and/ or behaviors in the expression of ideas, thoughts, information and/or feelings.
Ferris graduates communicate effectively with others in a variety of different settings.
Clear communication of thoughts and ideas is critical for success in all aspects of life. In order to succeed in our personal and professional lives, we all need the ability to read, write, speak, listen, and interact in meaningful ways.
The observable activities or abilities that will be evaluated as evidence of student learning for this Core Competency are described below. The icons to the left of each outcome are linked to holistic scoring rubrics. A complete matrix of all 40 scoring rubrics is available on this page.
COM1: Communication Strategies – Students will apply a variety of communication strategies to effectively adapt
their writing, oral, and non-verbal communication to meet the needs of diverse audiences
COM2: Use of Information – Students will collect, assess, synthesize, and organize information or data and integrate that material into written, oral, or non-verbal communication that makes the appropriate contribution to a situation or discussion.
COM3: Message Clarity – Students will use language effectively in their writing and speaking with varied sentence structure and word choice appropriate to audience and situation.
COMS 4 (Oral): Relationship with Others – Students will apply effective communication behaviors to develop relationships and to promote listening and discussion
COMW 4 (Written): Document Design – Students will employ the tools of effective document design and visual rhetoric to produce professional texts or multimedia products