Department of Humanities
Starr Building, 313901 S. State St.
Big Rapids, MI 49307
(231) 591-3675
Minor
Locations:
The Social Media and Digital Communication Minor prepares students to thrive in a world where digital interaction drives connection, branding, and engagement. This interdisciplinary program teaches students how to design and deliver mediated communication that is both personal and strategic.
Through a blend of communication, digital production, and marketing courses, students learn to craft compelling digital narratives, manage social media campaigns, and apply storytelling techniques that resonate with diverse audiences. Coursework emphasizes hands-on experience with digital tools and media platforms, providing students the ability to produce, analyze, and optimize online content effectively.
Graduates of this minor develop valuable skills in relationship building, strategic communication, and digital marketing—making them competitive in a wide range of industries where technology and communication intersect, including business, healthcare, media, and public relations.
Program Details
Contact Information
Kristi Scholten
(231) 591-2746
[email protected]