Where Do You Fit Into Marketing?

Find your fit in Marketing at Ferris State University

The Marketing Department offers students a diverse array of specialized marketing degree programs in Design, Business Data Analytics, Graphic Media Management, Marketing, and Public Relations to develop marketing professionals who contribute  to the economic vitality of the global business community. 

Which Program Fits You?

Check out our new, digital Let’s Go Marketing game! Learn more about the Marketing programs at Ferris State University, collect coins, be the boss, choose a marketing career, and reach the finish line first! 

Bachelor's Degrees

Marketing
Bachelor's Degree (4 Year) 
The Ferris Marketing program allows you to customize your marketing degree to match your career interests. You can specialize in Digital Marketing, Professional Sales, Sports Marketing, and Health Care Marketing.

Business Data Analytics
Bachelor's Degree (4 Year) 
Business Data Analysts discover information that’s hidden in numbers and data. It is all about spotting useful information and patterns, then turning them into business changing insights. 

Design
Bachelor's Degree (4 Year) 
Every logo, package, poster, website, and more were most likely designed by a graphic designer. Graphic design is literally everywhere. 

Graphic Media Management
Bachelor's Degree (4 Year) 
Graphic Media Management students learn how to share visual content via print, social media, and networks, by creating workflows in one of the most technologically advance labs in the USA. 

Hospitality Management
Bachelor's Degree (4 Year)
Whether you aspire to own the best neighborhood restaurant or you have your sights set on managing a global resort brand, the Ferris Hospitality Management program will prepare you to excel in the business of creating unforgettable experiences. 

Music and Entertainment Business
Bachelor's Degree (4 Year) 
Help produce live shows and other entertainment events on campus by booking artists and venues and managing promotion, sponsorship, hospitality, stage set-up and more. 

PGA Golf Management
Bachelor's Degree (4 Year)
Turn your passion into a profession with Ferris's PGA Golf Management program. Here, you will develop your expertise in every facet of golf, from the business of club management to the physics of ball flight and the biology of turfgrass. 

Professional Tennis Management
Bachelor's Degree (4 Year)
The Ferris Professional Tennis Management program is the first four-year program to be accredited by the United States Professional Tennis Association (USPTA), we will help you build a foundation to succeed both on and off the court.

Public Relations
Bachelor's Degree (4 Year) 
As a Ferris Public Relations student, you will develop the skills and knowledge to manage the public perception and reputation of organizations of any size in any industry.

Associate Programs

Marketing
Associate Degree (2 Year)  
*Available online and in-person 
The Marketing Associates degree introduces students to business foundational concepts and the basic marketing-related disciplines. Students will take a combination of general education courses, business foundation courses, and marketing courses with an opportunity to select electives that meet their professional interests in the marketing field. 

Graphic Communication
Associate Degree (2 Year) 
Graphic Communications students will learn to operate may types of print and media production equipment so they can enter the print production workforce or continue studies in Graphic Media Management.

Restaurant and Food Industry Management
Associate Degree (2 Year) 
Our curriculum encompasses all aspects of food production and guest service emphasizing on fiscal responsibility, leadership functions, and regulatory compliance.

GRADUate Degrees

Data Science and Analytics
Master's Degree
*Available online and in-person 
From the stock market to smart watches, our world is filled with data, and the opportunities are endless for those who are ready to capture it, analyze it, and put it into action. Our Master of Science degree in Data Science and Analytics will prepare you for these opportunities, providing the tools and hands-on experience to innovate, strategize, and implement data-driven solutions as a leader in nearly any industry.

Advanced Studies in Marketing and Sales Leadership, Graduate Certificate
Graduate Certificate
Marketing and Sales Leadership combines the foundation of marketing with a focus on sales leadership.

 

More Information

Schedule a Visit 
Request Information 
Talk to a Faculty Member 
Play the “Let’s Go Marketing” Game 
Apply

Contact Us

Marketing
BUS 212
119 South Street
Big Rapids, MI 49307
(231) 591-2426 Tel
(231) 591-3521 Fax
[email protected]

MARKETING DEPARTMENT FACULTY AND STAFF