119 South St., BUS 200
Big Rapids, MI
(231) 591-2420
[email protected]
The Marketing Department offers students a diverse array of specialized marketing degree programs in Design, Business Data Analytics, Graphic Media Management, Marketing, and Public Relations to develop marketing professionals who contribute to the economic vitality of the global business community.
Check out our new, digital Let’s Go Marketing game! Learn more about the Marketing programs at Ferris State University, collect coins,
be the boss, choose a marketing career, and reach the finish line first!
Marketing
Bachelor's Degree (4 Year)
The Ferris Marketing program allows you to customize your marketing degree to match
your career interests. You can specialize in Digital Marketing, Professional Sales,
Sports Marketing, and Health Care Marketing.
Business Data Analytics
Bachelor's Degree (4 Year)
Business Data Analysts discover information that’s hidden in numbers and data. It
is all about spotting useful information and patterns, then turning them into business
changing insights.
Design
Bachelor's Degree (4 Year)
Every logo, package, poster, website, and more were most likely designed by a graphic
designer. Graphic design is literally everywhere.
Graphic Media Management
Bachelor's Degree (4 Year)
Graphic Media Management students learn how to share visual content via print, social
media, and networks, by creating workflows in one of the most technologically advance
labs in the USA.
Hospitality Management
Bachelor's Degree (4 Year)
Whether you aspire to own the best neighborhood restaurant or you have your sights
set on managing a global resort brand, the Ferris Hospitality Management program will
prepare you to excel in the business of creating unforgettable experiences.
Music and Entertainment Business
Bachelor's Degree (4 Year)
Help produce live shows and other entertainment events on campus by booking artists
and venues and managing promotion, sponsorship, hospitality, stage set-up and more.
PGA Golf Management
Bachelor's Degree (4 Year)
Turn your passion into a profession with Ferris's PGA Golf Management program. Here, you will develop your expertise in every facet of golf, from the business of club
management to the physics of ball flight and the biology of turfgrass.
Professional Tennis Management
Bachelor's Degree (4 Year)
The Ferris Professional Tennis Management program is the first four-year program to be accredited by the United States Professional Tennis
Association (USPTA), we will help you build a foundation to succeed both on and off
the court.
Public Relations
Bachelor's Degree (4 Year)
As a Ferris Public Relations student, you will develop the skills and knowledge to
manage the public perception and reputation of organizations of any size in any industry.
Marketing
Associate Degree (2 Year)
*Available online and in-person
The Marketing Associates degree introduces students to business foundational concepts
and the basic marketing-related disciplines. Students will take a combination of general
education courses, business foundation courses, and marketing courses with an opportunity
to select electives that meet their professional interests in the marketing field.
Graphic Communication
Associate Degree (2 Year)
Graphic Communications students will learn to operate may types of print and media
production equipment so they can enter the print production workforce or continue
studies in Graphic Media Management.
Restaurant and Food Industry Management
Associate Degree (2 Year)
Our curriculum encompasses all aspects of food production and guest service emphasizing
on fiscal responsibility, leadership functions, and regulatory compliance.
Data Science and Analytics
Master's Degree
*Available online and in-person
From the stock market to smart watches, our world is filled with data, and the opportunities
are endless for those who are ready to capture it, analyze it, and put it into action.
Our Master of Science degree in Data Science and Analytics will prepare you for these
opportunities, providing the tools and hands-on experience to innovate, strategize,
and implement data-driven solutions as a leader in nearly any industry.
Schedule a Visit
Request Information
Talk to a Faculty Member
Play the “Let’s Go Marketing” Game
Apply
Marketing
BUS 212
119 South Street
Big Rapids, MI 49307
(231) 591-2426 Tel
(231) 591-3521 Fax
[email protected]
MARKETING DEPARTMENT FACULTY AND STAFF