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Data Analytics program

Data Analytics

Critical Business Insight

Data analytics, also known as predictive analytics, is a rapidly growing new field. All over the world, businesses have recognized the importance of data analytics and its potential as a way to gain an edge over their competitors. And our Business Data Analytics program will give you an edge as you start your career.

Working side-by-side with our highly experienced faculty, including statisticians, data miners and information security and intelligence experts, you will work on real-world projects to discover information hidden in databases, texts, the internet, and other data sources. You will develop a deep understanding of how data analytics links the real world to data, solves critical business problems, and assists in cutting-edge fields such as machine learning and artificial intelligence. 

With your degree in Business Data Analytics, you will accelerate your career in a rapidly growing field.

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Program Details

  •  Admission Requirements

    New Student Admission Requirements

    SAT Scores
    • 2.50 High School GPA (on a 4.00 scale)
    • Two of the Three Criteria:
      • 1. ERW SAT score of 450 or higher.
      • 2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered (Math SAT score of 480 or higher).
      • 3. Composite SAT of 900 or higher. 
    ACT Scores
    • 2.50 High School GPA (on a 4.00 scale)
    • Two of the Three Criteria:
      • 1. English ACT score of 16 or higher.
      • 2. Math ACT score of 19 or higher.
      • 3. Reading ACT score of 19 or higher.

    Transfer Student Admission Requirements

    • Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended.
    • GPA based on completion of 12 credit hours or more.
    • Developmental courses will not be considered in computing the GPA requirement.
    • Transfer equivalency for Ferris State University’s ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
    • Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.
  •  Degrees
  •  Faculty and Staff

    Scott Foos

    Adjunct Instructor

    Elies Kouider

    Professor

    Yong Xu

    Associate Professor

    Jeff Ek

    Associate Professor
    Marketing Department Chair

    Patty Rettinger

    Marketing Department Secretary

  •  Key Courses
    • Foundations for Business Analytics
    • Introduction to Data Mining
    • Data Mining Tools
    • Inferential Statistics
    • Programming for Analytics
    • Applied Linear Models
    • Intelligence and Data Warehousing
    • Text and Web Mining
    • Database Security
    • Link and Visual Analysis
    • Capstone Experience
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Career Opportunities

The job potential is great in this area. According to the U.S. Bureau of Labor Statistics, the average pay for a data analyst is about $83,000 and jobs in data analytics are expected only to grow as graduates are sought-after. The most popular three jobs that you can attain upon graduation are a data analyst, data engineer, and data scientist depending on your experience. According to Time, Money, Forbes, CNN, and Glassdoor, data scientist was ranked as the #1 job in 2019 in the United States.