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Public Relations program

Public Relations Program

Become a Reputation Manager

As a Ferris Public Relations student, you will develop the skills and knowledge to manage the public perception and reputation of organizations of any size in any industry. You will work side-by-side with our expert faculty members to  build your creativity, strategic thinking, and communications skills. As a part of our student-run PR firm, you will gain hands-on experience with clients, event planning, and online brand management.

Our program is one of only the PR programs in the nation to offer a business degree, and one of two programs in Michigan certified by the national Public Relations Society of America (PRSA). This means you will be prepared to read a balance sheet just as well as you write a press release, giving you the edge when you enter the professional world.

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Program Details

  •  Admission Requirements

    New Student Admission Requirements

    SAT Scores
    • 2.50 High School GPA (on a 4.00 scale)
    • Two of the Three Criteria:
      • 1. ERW SAT score of 450 or higher.
      • 2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered (Math SAT score of 480 or higher).
      • 3. Composite SAT of 900 or higher. 
    ACT Scores
    • 2.50 High School GPA (on a 4.00 scale)
    • Two of the Three Criteria:
      • 1. English ACT score of 16 or higher.
      • 2. Math ACT score of 19 or higher.
      • 3. Reading ACT score of 19 or higher.

    Transfer Student Admission Requirements

    • Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended.
    • GPA based on completion of 12 credit hours or more.
    • Developmental courses will not be considered in computing the GPA requirement.
    • Transfer equivalency for Ferris State University’s ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher. Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.
  •  Degrees
  •  Faculty and Staff

    Barbara Barney-McNamara

    Adjunct Instructor

    Patrick Bishop

    Professor

    Jeff Ek

    Associate Professor
    Marketing Department Chair

    Patty Rettinger

    Marketing Department Secretary

  •  Key Courses
    • Pubic Relations Campaigns
    • Public Relations Strategy
    • Public Relations Tactics
    • Reputation Management & Crisis Communication
    • Writing for Mass Media

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Meet the Interns: Olivia Adams

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Accreditation

This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.