Public Relations Program

Become a Reputation Manager

As a Ferris Public Relations student, you will develop the skills and knowledge to manage the public perception and reputation of organizations of any size in any industry. You will work side-by-side with our expert faculty members to build your creativity, strategic thinking, and communications skills. As a part of our student-run PR firm, you will gain hands-on experience with clients, event planning, and online brand management.

Our program is one of only the PR programs in the nation to offer a business degree, and one of two programs in Michigan certified by the national Public Relations Society of America (PRSA). This means you will be prepared to read a balance sheet just as well as you write a press release, giving you the edge when you enter the professional world.

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Program Details

Admission Requirements
New Student Admission Requirements
SAT Scores
- 2.50 High School GPA (on a 4.00 scale)
- Two of the Three Criteria:
  - 1. ERW SAT score of 450 or higher.
  - 2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered (Math SAT score of 480 or higher).
  - 3. Composite SAT of 900 or higher.
ACT Scores
- 2.50 High School GPA (on a 4.00 scale)
- Two of the Three Criteria:
  - 1. English ACT score of 16 or higher.
  - 2. Math ACT score of 19 or higher.
  - 3. Reading ACT score of 19 or higher.
Transfer Student Admission Requirements
- Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended.
- GPA based on completion of 12 credit hours or more.
- Developmental courses will not be considered in computing the GPA requirement.
- Transfer equivalency for Ferris State University’s ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher. Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.
Degrees
- Public Relations - Bachelor
- Public Relations - Minor
- Public Relations - Certificate
Faculty and Staff

Barbara Barney-McNamara

Adjunct Instructor

Patrick Bishop

Professor

Jeff Ek

Associate Professor
Marketing Department Chair

Patty Rettinger

Marketing Department Secretary
Key Courses
- Pubic Relations Campaigns
- Public Relations Strategy
- Public Relations Tactics
- Reputation Management & Crisis Communication
- Writing for Mass Media
Explore More Courses

Meet the Interns: Olivia Adams

Accreditation

This program is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

Public Relations Program

Become a Reputation Manager

Program Details

New Student Admission Requirements

Transfer Student Admission Requirements

Meet the Interns: Olivia Adams

Accreditation

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