Public Relations Program

New Student Admission Requirements

2.50 High School GPA (on a 4.00 scale)

• SAT Scores Two of the Three Criteria:

1. ERW SAT score of 450 or higher.
2. Math SAT score of 500 or higher. Placement in MATH 109 or MATH 110 will be considered (Math SAT score of 480 or higher).
3. Composite SAT of 900 or higher.

• ACT ScoresTwo of the Three Criteria:

1. English ACT score of 16 or higher.
2. Math ACT score of 19 or higher.
3. Reading ACT score of 19 or higher.

Transfer Student Admission Requirements

• Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended. GPA based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
• Transfer equivalency for Ferris State University's ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
• Transfer equivalency for Ferris State University's MATH 114 or MATH 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.

Business Core Requirements - 30 Credits Required

These courses are used to calculate the core 2.00 GPA requirement.

• ACCT 201 - Princ. of Financial Accounting Credit Hours: ACCT 201  -  Princ. of Financial Accounting Introduction to accounting principles with an external reporting emphasis on the preparation and use of financial statements. Includes recording and adjusting accounts, the accounting cycle, accounting for merchandising operations, internal control and cash, receivables, inventories, assets, liabilities, corporate organization, stock transactions, dividends, and retained earnings and investments. Meets General Education requirements for Problem Solving. Typically Offered Fall, Spring, Summer UG 3 MATH 109/C- Or MATH 110/C- Or MATH 114/D- Or MATH 115/D- Or MATH 116/D- Or MATH 117/D- Or MATH 118/D- Or MATH 119/D- Or MATH 120/D- Or MATH 126/D- Or MATH 130/D- Or MATH 132/D- Or MATH 135/D- Or A02/19 Or S02/460 Or S06/460 Or S12/500 Ferris Equivalencies: AFIS
• ACCT 202 - Princ of Managerial Accounting Credit Hours: ACCT 202  -  Princ of Managerial Accounting Continuation of ACCT 201. Introduction to management decisions in reliance on systems that provide historical and projected data to guide present and future operations. Includes managerial accounting, job-order costing, process costing, cost behavior, cost-volume-profit relationship, variable costing, activity based costing, profit planning, standard costing, flexible budgets, segment reporting, profitability analysis and decentralization, capital budgeting, service department costing, statements of cash flows and financial statement analysis. Meets General Education requirements for Quantitative Skills, and new Fall 2017 Quantitative Literacy and Problem Solving. Typically Offered Fall, Spring, Summer UG 3 ACCT 201/C- And (MATH 115/C- Or MATH 114/C- Or A02/24 Or S02/560 Or S06/560 Or S12/580) And (ISYS 104/C- Or ISYS 105/C-) Ferris Equivalencies: AFIS
• STQM 260 - Introduction to Statistics Credit Hours: STQM 260  -  Introduction to Statistics Introduce and explore practical aspects of sampling, data presentation, measures of central tendency and dispersion, basic probability theory, the normal probability distribution, the sampling distribution of sample means and sample proportions, confidence intervals and hypothesis tests for one-sample designs, simple linear regression, and correlation. Typically Offered Fall, Spring, Summer UG 3 MATH 114/C- Or MATH 115/C- Or MATH 116/C- Or MATH 120/C- Or MATH 126/C- Or MATH 130/C- Or MATH 132/C- Or MATH-135/C- Or A02/24 Or S02/560 Or S06/560 Or S12/580 Ferris Equivalencies: STQM-321-199308 MKTG
• MGMT 301 - Applied Management Credit Hours: MGMT 301  -  Applied Management A description and analysis of business activities designed to manage an organization to efficiently serve employees, customers, and the community. Topics studied include planning, organizing, leading, and controlling; the business environment, business institutions, government regulations, organizational structure, human resources, human behavior, and current practices. Designed to meet the needs of graduates and employers in the global economy. Typically Offered Fall, Spring, Summer UG 3 Ferris Equivalencies: MGMT
• BLAW 301 - Legal Environment of Business Credit Hours: BLAW 301  -  Legal Environment of Business Develops an understanding of the interaction between law and business through a survey of public and private law. Emphasis on understanding business regulation in the areas of competition, labor law, securities regulation, consumer protection, and environmental law. A brief overview of contracts and business organizations is included along with a review of the court system and the constitutional rights of business. Typically Offered Fall, Spring, Summer UG 3 Ferris Equivalencies: MGMT
• MKTG 321 - Principles of Marketing Credit Hours: MKTG 321  -  Principles of Marketing Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer UG AF, FR, HF, IF, RF, VF 3 ENGL 150/C- Ferris Equivalencies: MKTG
• MGMT 370 - Quality-Operations Mgmt Credit Hours: MGMT 370  -  Quality-Operations Mgmt The philosophy of continuous quality improvement, basic process improvement tools, basic management and planning tools, teaming, and models for improvement. Maximizing customer service and satisfaction, optimizing inventory investment, and maximizing operations efficiency. Principles of operations management; dependent and independent demand, forecasting; work measurement; work standards. Practical application of these techniques (in team settings) on a variety of business-related problems will enhance the ability to carry out the operations aspect of a business. Typically Offered Fall, Spring, Summer UG AF, FR, HF, IF, RF, VF 3 STQM 260/C- Ferris Equivalencies: MGMT
• FINC 322 - Financial Management 1 Credit Hours: FINC 322  -  Financial Management 1 The environment, goals, and techniques of financial management; emphasizes both investment and financing decisions; incorporates control techniques including ratio analysis, budgeting, and forecasting; includes time value of money, bond and stock values, the use of operating and financial leverage, capital budgeting techniques, cost of capital, and basic information concerning international financial management. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer UG 3 ACCT 202/C- Ferris Equivalencies: AFIS
• ISYS 321 - Business Information Systems Credit Hours: ISYS 321  -  Business Information Systems Introduction to strategic information systems functions. Provides an integrating experience that enables a student to demonstrate the capacity to synthesize and apply knowledge from an organizational perspective. Included are the uses of information technology to grow, expand, and efficiently and profitably manage an organization. Of particular focus are the interrelationships between information systems. The course's main goal is to equip students with the latest developments in businesses with regards to information technology. In that sense, the following concepts will be introduced or emphasized: Business Solution Decision, Enterprise systems (ERP), Analytics and Business Process design. Students will participate in many interdisciplinary team projects and be exposed to leading business solutions software Meets General Education requirements for Problem Solving and Collaboration. Typically Offered Fall, Spring, Summer UG 3 ACCT 202/C And ISYS 105/C  Ferris Equivalencies: AFIS
• BUSN 499 - Integrating Experience Credit Hours: BUSN 499  -  Integrating Experience Introduces the basics of business strategy and policy and moves to use of a computer simulation with students functioning in multidisciplinary teams. The teams have the challenge of developing and executing a strategy that involves production operations, procurement, distribution and marketing, pricing, research and development, employment levels and compensation, financing the operations, and other aspects of a business competing in a global environment. Meets General Education requirements for Collaboration and Problem Solving. Typically Offered Fall, Spring, Summer UG AR, HR, IR, RR, SR, VR 3 FINC 322/C- And MGMT 370/C- And MKTG 321/C- Ferris Equivalencies: MGMT

Major Courses - 33 Credits Required

These courses are used to calculate the major 2.50 GPA requirement.

• Choose 1 of 3

• DSGN 100 - Design Foundations Credit Hours: 3
• GCOM 131 - Building Prof Digital Docs Credit Hours: 3
• DSGN 224 - Web Design and Planning Credit Hours: 3

•  

• JRNL 121 - Writing for Mass Media Credit Hours: 3
• PREL 201 - Public Relations Seminar Credit Hours: 3
• PREL 240 - Public Relations Principle Credit Hours: 3
• PREL 341 - Public Relations Tactics Credit Hours: 3
• PREL 360 - Reputation Mgmt&Crisis Comm Credit Hours: 3
• AIMC 370 - Social Media & Content Marketing Credit Hours: 3
• MKTG 425 - Marketing Research Credit Hours: 3
• PREL 440 - Public Relations Strategy Credit Hours: 3
• PREL 455 - Public Relations Campaigns Credit Hours: 3
• PREL 491 - Public Relations Internship Credit Hours: 1 TO 9  (Must Have Completion of 56 Credits)

Additional Requirements - 6 Credits Required

These courses are not used to calculate the major 2.50 GPA requirement.

• ISYS 105 - Introduction to Microcomputer Systems and Software Credit Hours: 3

•  

• Choose 1 of 2

• SOCY 121 - Introductory Sociology Credit Hours: 3
• ANTH 122 - Intro Cultural Anthropology Credit Hours: 3

Concentration - 12 to 13 Credits Required (Advisor Approval)

Choose one concentration.

Notes

• Students who return to the university after an interrupted enrollment, not including summer semester, must normally meet the requirements of the curriculum which are in effect at the time of their return, not the requirements which were in effect when they were originally admitted.
• Students must earn a grade of B or higher in both ENGL 150 and ENGL 250 in order to meet prerequisites for certain courses in the Major Courses section.
• The prerequisite for ISYS 321 includes ISYS 105. ISYS 105, whether taken at Ferris or transferred in, must not be greater than 10 years old. Students that have completed the course longer than 10 years ago, are able to earn course credit for ISYS 105 through successful completion of the Microsoft MOS certification.
• Credit Variance - Credits required may vary based on course placement, prerequisites, etc. If you have questions, contact your advisor.

First Year Seminar Requirement (FSUS 100 or Equivalent) - 0 to 1 Credit Required

All First-Time-In-Any-College Freshmen (FTIACs) must complete a one-credit FSUS 100 course, or its equivalent. Additional information and the definition of FTIAC for FSUS purposes can be found in the: Ferris State University Academic Affairs FSUS Policy

University General Education Requirements - 39 to 40 Credits Required

Courses in this section are required to satisfy the University General Education Requirements for a bachelor's degree. The University General Education requirements can be found on the: Ferris State University General Education Requirements Webpage

Communication Competency - 12 Credits Required (or Their Equivalent)

• COMM 121 - Fundamentals-Public Speaking Credit Hours: 3
• ENGL 150 - English 1 Credit Hours: 3  (Must Earn a Grade of B or Higher)
• ENGL 250 - English 2 Credit Hours: 3  (Must Earn a Grade of B or Higher)
• ENGL 325 - Advanced Business Writing Credit Hours: 3

Quantitative Literacy Competency - 3 to 4 Credits Required (or Their Equivalent)

• Choose 1 of 5

• MATH 114 - Quantitative Reason for Pro 2 Credit Hours: 4
• MATH 115 - Intermediate Algebra Credit Hours: 3
• Official Pre-2016 Math SAT Score of 560 or Higher
• Official Post-2016 Math SAT Score of 580 or Higher
• Official Math ACT Score of 24 or Higher

Natural Sciences Competency - 6 Credits Required

Two courses are required with a minimum of 6 credits: must have at least one lab course.

Culture Competency - 9 Credits Required

Three courses are required with a minimum of 9 credits: must be from two different disciplines, have at least one 200 level or higher course, and have no more than 5 credits from Cultural Competency Activities.

Self and Society Competency - 9 Credits Required

Three courses are required with a minimum of 9 credits: must be from two different disciplines and have at least one 200 level or higher course.

• PSYC 150 - Introduction to Psychology Credit Hours: 3
• ECON 201 - Principles of Microeconomics Credit Hours: 3
• ECON 202 - Principles of Macroeconomics Credit Hours: 3

United States (U.S.) Diversity Competency - Course Required Met in Self and Society Competency

If not met by courses taken for Culture Competency, Self and Society Competency, or Michigan Transfer Agreement (MTA), a student must have one course with the United States (U.S.) Diversity attribute. Some courses include both Global and United States (U.S.) Diversity attributes.

• PSYC 150 - Introduction to Psychology Credit Hours: 3  (Met in Self and Society Competency)

Global Diversity Competency - 1 Course Required

If not met by courses taken for Culture Competency, Self and Society Competency, or Michigan Transfer Agreement (MTA), a student must have one course with the Global Diversity attribute. Some courses include both Global and United States (U.S.) Diversity attributes.

Collaboration Competency - Courses Required Met in College Requirements

If not met by courses taken in the College Requirements section, a student must have two courses with the Collaboration attribute. Some courses include both Collaboration and Problem Solving attributes.

• PREL 240 - Public Relations Principle Credit Hours: 3  (Met in College Requirements)
• PREL 341 - Public Relations Tactics Credit Hours: 3  (Met in College Requirements)

Problem Solving Competency - Courses Required Met in College Requirements

If not met by courses taken in the College Requirements section, a student must have two courses with the Problem Solving attribute. Some courses include both Collaboration and Problem Solving attributes.

• PREL 341 - Public Relations Tactics Credit Hours: 3  (Met in College Requirements)
• PREL 455 - Public Relations Campaigns Credit Hours: 3  (Met in College Requirements)

First Year

Second Year

Third Year

Fourth Year