Digital Marketing Certificate

Accelerate Your Marketing Career

If you have a strong interest in internet-based marketing activity, you'll find that digital marketing is the newest and most innovative marketing methodology used by business executives. Our fully-online digital marketing certificate program will enhance your skills in:

• Multi-channel marketing integrating online and offline marketing with profitable results
• Selling online, and saving money and time for your company and your customers
• Managing databases in a digital world
• Mastering best practices in both business-to-customer and business-to-business digital marketing
• Creation and execution of internet marketing/advertising plans and campaigns

You will be provided with cutting-edge internet-based marketing skills that will help you not only in digital marketing, but in careers such as direct marketing, advertising, and professional selling.

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Online and On your schedule

Work on your classes when and where it works for you. The flexibility and convenience of online classes can be a game changer. Plus, Ferris online programs aren't just traditional classes with an internet spin. They're web-native, built specifically for the online learning environment.

Certificate Program Features

Admission Requirements

To be admitted to the Digital Marketing program, you must have the following:

New Student Admission Requirements

• Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean’s Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
• Dual enrolled/concurrent students must complete their high school degree, provide transcript, before the certificate will be granted from Ferris State University.
• Students wishing to pursue a bachelor’s or associate degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the College of Business Dean’s Office/Student Academic Affairs.

Transfer Student Admission Requirements

• Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean’s Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
• Dual enrolled/concurrent students must complete their high school degree, provide transcript, before the certificate will be granted from Ferris State University.
• Students wishing to pursue a bachelor’s or associate degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the College of Business Dean’s Office/Student Academic Affairs.

For additional information or questions, contact an advisor for all of the details.