Professional Digital Marketing Certificate

About the Program

If you are employed in a field where you need a good working knowledge of Internet-based marketing activity, the Professional Digital Marketing Certificate may be ideal for you. You will learn the theory and practice of:

• Multi-channel marketing
• Selling online, and saving money and time for your company and your customers
• Managing databases in a digital world
• Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
• Creation and execution of Internet marketing/advertising and social media plans and campaigns including the basics of website design and implementation
• This certificate is structured for experienced professionals who wish to choose Digital Marketing-related courses to enhance their career development.

Your Degree, Your Way - Online or On-Campus

This program is available in-person or online. Whether you thrive in a classroom or prefer learning from home, Ferris State gives you the power to take control of your future. With flexible options that fit your life, you’ll get the same Bulldog-quality education, wherever you are.

Program Details