Marketing Insight Center

Innovation Through Collaboration

The Future of Marketing Starts Here

What is the Marketing Insight Center?

The Marketing Insight Center at Ferris State University is a dynamic hub dedicated to bridging the gap between academia and the business world in Michigan. Our mission is centered around providing students with invaluable hands-on experience through client-based projects and collaborations with industry partners, fostering an environment of problem-based learning that equips students with the practical skills needed to thrive in today's competitive marketing landscape. We envision the center as a leading force for marketing innovation and research in the west central region of Michigan, leveraging the expertise of our marketing faculty and the enthusiasm of our students to empower local businesses and organizations.

Our mission and vision

Center Mission - To provide students with hands-on experience in the field of marketing through client-based projects (problem-based learning) and collaborations with industry partners. We aim to prepare students for successful careers by offering practical skills and knowledge in the latest marketing strategies and techniques.

Center Vision - Our vision is to become a leading center for marketing innovation and research by utilizing our marketing faculty and students’ knowledge and skills to assist businesses and organizations across Michigan.

Who do we serve?

By collaborating with industry partners, the center aims to provide valuable marketing insights and strategies that drive innovation and success for its clients. Ultimately, the center is dedicated to fostering the next generation of marketing professionals while simultaneously supporting the growth and development of businesses within the west central Michigan region and beyond.

How can we assist your organization?

The Marketing Insight Center is uniquely positioned to support your organization by leveraging the expertise of our skilled marketing faculty and driven students across Michigan. By engaging in client-based projects, we provide tailored, hands-on solutions that directly address your business challenges while simultaneously enriching our students' educational experience. Some of the services we offer include:

• Marketing plans (e.g., integrated marketing communications plans, strategic marketing plans, etc.)
• Marketing research (e.g., quantitative [questionnaire surveys], qualitative [focus groups, observation, in-depth interviews], data analytics, etc.)
• Community and executive workshops
• Marketing tools and simulations (purposely designed for marketing managers and/or business owners to enhance their marketing strategies, analyze performance, and optimize campaigns.)
• Professional speakers
• Promotional materials
• Online and social media strategies

As we work toward our vision of becoming a leading center for marketing innovation in the region, collaborating with your business presents an opportunity for mutual growth and success. We are committed to understanding your specific needs and helping you navigate the dynamic marketing landscape, ultimately driving your organization forward.

Do you have a marketing challenge or issue for us?

• Are you seeking advice on refreshing your marketing plan or campaign?
• Are you interested in collaborating on sustainable marketing initiatives?
• Do you have an engaging opportunity and/or exciting assignment for our marketing students?

Reach out to the Marketing Insight Center by completing the form here!

Submit Your Request