119 South St., BUS 200
Big Rapids, MI
(231) 591-2420
[email protected]
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Data Analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare, and manufacturing. Data analytics turns raw data into information that creates knowledge used by leaders to achieve organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationships, reducing financial risk and uncovering sales opportunities. Organizations today face tough competitive challenges. Some challenges can be met with the advantage of better knowledge created by data analytics. Future employers may assign work to help create that knowledge by using data analytics tools to discover knowledge hidden within vast databases.