Direct Marketing Certificate

Take Your Marketing Career to the Next Level

When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

• Direct marketing as an overall business model and as an element of integrated marketing communications
• Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
• Direct marketing creative strategy and execution
• Hands-on direct marketing techniques

You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

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Online and On your schedule

Work on your classes when and where it works for you with the flexibility and convenience of online classes. The online option isn’t just traditional classes with an internet spin. It is web-native, built specifically for the online learning environment by our industry expert faculty and course designers. Engage in lectures and collaborate with your peers and instructors wherever you are.

Certificate Program Features

Admission Requirements

To be admitted to the Direct Marketing certificate program, you must have the following:

New Student Admission Requirements

• 2.35 HS GPA (on a 4.0 scale) and/or 16/900 ACT/SAT
• Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean’s Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.

Transfer Student Admission Requirements

• 2.35 College GPA (on a 4.0 scale)
• No more than 50% of the credits may be transferred from another institution.

For additional information or questions, contact an advisor for all of the details.