Marketing Minor

 

The Marketing minor provides students with a strong foundation in modern marketing strategy and communication. This minor emphasizes how organizations create, manage, and communicate brand value across a variety of platforms and audiences. Students will explore key areas such as advertising, sales promotion, public relations, digital marketing, direct marketing, and consumer behavior.

The curriculum offers both a broad overview of marketing practices and the flexibility to focus on individual interests within the field. Students completing this minor will be prepared to support marketing initiatives in corporate, nonprofit, and agency environments, while also gaining the academic background to pursue advanced coursework in marketing or related business disciplines.

Program Details