Digital Marketing Minor

Expand Your Marketing Expertise

For students who have a strong interest in online marketing activity and want to be able to hit the ground running in both web marketing and web design, the Digital Marketing minor is ideal. Students will learn both the theory and practice of digital marketing, including omnichannel marketing; integrating online and offline marketing with profitable results; selling online, and saving money and time for their company and customers; managing databases in a digital world; mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing; and creating and executing internet marketing/advertising, social media plans, and campaigns including the basics of web site design and implementation.

Program Details