119 South St., BUS 200
Big Rapids, MI
(231) 591-2420
[email protected]
Minor
Locations:
The Data Analytics minor equips students with the skills to collect, interpret, and communicate insights from data. Students learn how raw data can be transformed into meaningful information that supports organizational decision-making and strategic planning. Coursework emphasizes analytical reasoning, data visualization, and the use of analytical tools to solve real-world problems.
This minor complements majors across business, healthcare, science, technology, public sector fields, and more. With data-driven decision-making now central to nearly every industry, graduates with data analytics experience are in high demand. Students who complete this minor will be prepared to contribute to organizational success by identifying trends, evaluating risks, and supporting evidence-based strategies.
Marketing Department
(231) 591-2426
[email protected]