Advertising and Integrated Marketing Communication Minor

 

The Advertising/Integrated Marketing Communications (IMC) minor provides students with a strong foundation in how organizations build meaningful connections with their audiences. Combining key concepts from advertising strategy, media planning, market research, and brand communication, this minor helps students learn how to communicate effectively across today’s diverse media landscape. Students will explore how companies develop messages, coordinate campaigns, and maintain relationships with clients and consumers.

Designed to complement a wide range of majors, the Advertising/IMC minor is especially valuable for students interested in careers in marketing, public relations, communication, sales, or business leadership. Graduates will be prepared to support marketing teams, assist in campaign development, analyze audience needs, and help organizations communicate with clarity and purpose.

Program Details