Advancement and Marketing
420 Oak St, Prakken 101
Big Rapids, MI, 49307
(231) 591-3815
Telling the Ferris Story Across Digital Platforms
The Web Marketing team is a dynamic group of web developers and content creators who tell the Ferris State University story through innovative, engaging digital experiences. The team manages the overall structure and design of the Ferris website, with primary responsibility over the homepage and other marketing components of the site. With responsibility over the university's content management system, the Web Marketing team trains and supports all Ferris web editors, and provides content support for all university units. The Web Marketing team also maintains web analytics infrastructure for the university and provides insights and reporting that supports decision making.
Ferris.edu was selected as one of the 8 best higher education websites of 2022 by Modern Campus. This selection focused on the web team's innovative use of personalization across the site, which helped drive a 2800% increase in call to action clicks.
Ferris Web Team Project Requests & Consultations
The Ferris Web Marketing Team is here to help you meet your goals on Ferris.edu. Please submit your request and we'll reach out to you as soon as possible. If your need more support for a larger project, schedule a consultation with a member of the web team.
Team Members
Director of Digital Marketing
(231) 287-8635
[email protected]
Marketing Communication Specialist
(231) 591-3080
[email protected]
Web Developer
(231) 591-2376
[email protected]
Training for Web Editors
If you are looking to start editing the Ferris website and do not currently have an account in OmniCMS, you can get started with our training video series. These simple training videos can be completed at your own pace. When you're finished, complete a quick quiz and we will send you your web editor login information.
If you are an existing OmniCMS user and want to learn more advanced editing techniques, join one of our Advanced Web Training sessions.
Resources for Web Collaborators
The Web Marketing team provides many resources and how-to guides on Ferris360. If you are unable to find a guide that you need, please let our team know.