Advancement and Marketing
420 Oak St, Prakken 101
Big Rapids, MI, 49307
(231) 591-3815
Telling the Ferris Story Across Digital Platforms
The Web Marketing team is a dynamic group of web developers and content creators who tell the Ferris State University story through innovative, engaging digital experiences. The team manages the overall structure and design of the Ferris website, with primary responsibility over the homepage and other marketing components of the site. With responsibility over the university's content management system, the Web Marketing team trains and supports all Ferris web editors, and provides content support for all university units. The Web Marketing team also maintains web analytics infrastructure for the university and provides insights and reporting that supports decision making.
Ferris.edu was selected as one of the 8 best higher education websites of 2022 by Modern Campus. This selection focused on the web team's innovative use of personalization across the site, which helped drive a 2800% increase in call to action clicks.
Team Members
Director of Digital Marketing
(231) 287-8635
[email protected]
Marketing Communication Specialist
(231) 591-3080
[email protected]
Web Developer
(231) 591-3883
[email protected]
Web Developer
(231) 591-2376
[email protected]
Training and Consultation
The Web Marketing team provides live training sessions for web collaborators every week. Additionally, we are always available to consult with you on website projects and other digital initiatives. Schedule your training or consultation now.
Resources for Web Collaborators
The Web Marketing team provides many resources and how-to guides on our Sharepoint site. If you are unable to find a guide that you need, please let our team know.