Eric Hazen, Director of Digital Marketing
Eric Hazen
Director of Digital Marketing
(231) 287-8635
[email protected]
About Eric
Eric Hazen is focused on creating engaging brand experiences for all members of the
Ferris community while building a more dynamic, accessible, marketing optimized digital
presence for the University. His diverse skill set includes campaign planning and
execution, search engine optimization, email marketing, ecommerce, CRM administration,
CMS administration, project management, media production and user experience design.
Professional Experience
- Director of Digital Marketing, Ferris State University, 2021 - Present
- Web Marketing Manager, Ferris State University, 2020 - 2021
- Marketing Manager, Ferris State University, 2016 - 2020
- Ecommerce Manager, Colossal, 2012 - 2016
Education
- Master of Fine Art, Creative Writing, Columbia College, 2015
- Bachelor of Art, Creative Writing, Columbia College, 2012
Presentations & Publications
- Article
Hazen, Eric, Mishler, Jeremy, "Bridging the Brand Content Divide – The Cross-Departmental
Collaboration that Created an Institutional Best Practice and a High-Performing Website",
Journal of Education Advancement & Marketing, London, UK (Forthcoming 2023)
- Roundtable Presentation
"The Perfect Prospect Experience: Website Personalization in 5 Simple Steps", CASE
District V Annual Conference, Chicago, IL (Dec. 2022)
- Presentation
"Ferris State University Increased Website Clickthrough by 2800% Using Personalization,
A Live Case Study with Modern Campus," Virtual (Sep. 2022)
- Panelist
Innovate with Modern Campus: Great Lakes, Virtual (Jun. 2022)
- Presentation
"Actionable Web Conversion: The Collaboration that Turned an Outlier into a Best Practice",
CASE Annual Conference on Marketing and Branding 2022, New Orleans, LA (Jun. 2022)
- Presentation
"Wouldn't it be Cool If... Building Content That Converts by Developing a Culture
of Collaboration at Ferris State University", Evolve Conference 2022, Virtual (Mar.
2022)
- Podcast Appearance
"Highly Personalized Higher Ed Website Experiences with Jason Fiorotto and Eric Hazen,"
Enrollment Growth University podcast (Nov. 2021)
- Podcast Appearance
"Leveraging Personalization to Drive Strategic Marketing Initiatives," Illumination
podcast (Oct. 2021)
- Presentation
"Supercharging Your Program's Marketing", HatchEd Innovation Conference, Big Rapids,
MI (Nov. 2020)
Professional Certifications & Memberships
- Higher Education Web Professional Association, Member & Analytics Summit Marketing
Lead
- Council for the Advancement and Support of Education, Member
- Google Analytics Certified
- Google Search and Display Advertising Certified
- Google Mobile Advertising Certified
Campus Involvement
- Administrative Council, 2018 - 2021
- Liaison Committee for Students with Disabilities, 2020 - Present
- Data Privacy Committee, 2020 - Present
- MyFSU Replacement Committee, 2022 - Present