Eric Hazen

Eric Hazen

Director of Digital Marketing
(231) 287-8635
[email protected]

About Eric

Eric Hazen is focused on creating engaging brand experiences for all members of the Ferris community while building a more dynamic, accessible, marketing optimized digital presence for the University. His diverse skill set includes campaign planning and execution, search engine optimization, email marketing, ecommerce, CRM administration, CMS administration, project management, media production and user experience design. 

Professional Experience

• Director of Digital Marketing, Ferris State University, 2021 - Present
• Web Marketing Manager, Ferris State University, 2020 - 2021
• Marketing Manager, Ferris State University, 2016 - 2020
• Ecommerce Manager, Colossal, 2012 - 2016

Education

• Master of Fine Art, Creative Writing, Columbia College, 2015
• Bachelor of Art, Creative Writing, Columbia College, 2012

Presentations & Publications

• Article
  Hazen, Eric, Mishler, Jeremy, "Bridging the Brand Content Divide – The Cross-Departmental Collaboration that Created an Institutional Best Practice and a High-Performing Website", Journal of Education Advancement & Marketing, London, UK (Forthcoming 2023)
• Roundtable Presentation
  "The Perfect Prospect Experience: Website Personalization in 5 Simple Steps", CASE District V Annual Conference, Chicago, IL (Dec. 2022)
• Presentation
  "Ferris State University Increased Website Clickthrough by 2800% Using Personalization, A Live Case Study with Modern Campus," Virtual (Sep. 2022)
• Panelist
  Innovate with Modern Campus: Great Lakes, Virtual (Jun. 2022)
• Presentation
  "Actionable Web Conversion: The Collaboration that Turned an Outlier into a Best Practice", CASE Annual Conference on Marketing and Branding 2022, New Orleans, LA (Jun. 2022)
• Presentation
  "Wouldn't it be Cool If... Building Content That Converts by Developing a Culture of Collaboration at Ferris State University", Evolve Conference 2022, Virtual (Mar. 2022)
• Podcast Appearance
  "Highly Personalized Higher Ed Website Experiences with Jason Fiorotto and Eric Hazen," Enrollment Growth University podcast (Nov. 2021)
• Podcast Appearance
  "Leveraging Personalization to Drive Strategic Marketing Initiatives," Illumination podcast (Oct. 2021)
• Presentation
  "Supercharging Your Program's Marketing", HatchEd Innovation Conference, Big Rapids, MI (Nov. 2020)

Professional Certifications & Memberships

• Higher Education Web Professional Association, Member & Analytics Summit Marketing Lead
• Council for the Advancement and Support of Education, Member
• Google Analytics Certified
• Google Search and Display Advertising Certified
• Google Mobile Advertising Certified

Campus Involvement

• Administrative Council, 2018 - 2021
• Liaison Committee for Students with Disabilities, 2020 - Present
• Data Privacy Committee, 2020 - Present
• MyFSU Replacement Committee, 2022 - Present