Eric Hazen

Eric Hazen

Executive Director for Digital Experience and Marketing
(231) 591-2331
[email protected]

About Eric

Eric Hazen is focused on creating engaging brand experiences for all members of the Ferris community while building a more dynamic, accessible, marketing optimized digital presence for the University. His diverse skill set includes campaign planning and execution, search engine optimization, email marketing, ecommerce, CRM administration, CMS administration, project management, media production and user experience design. 

Professional Experience

• Exec. Director for Digital Experience and Marketing, Ferris State University, 2023 - Present
• Director of Digital Marketing, Ferris State University, 2021 - 2023
• Web Marketing Manager, Ferris State University, 2020 - 2021
• Marketing Manager, Ferris State University, 2016 - 2020
• Ecommerce Manager, Colossal, 2012 - 2016

Education

• Master of Fine Art, Creative Writing, Columbia College, 2015
• Bachelor of Art, Creative Writing, Columbia College, 2012

Recognition

• 2024 Best higher Education Website, Modern Campus
• 2023 Best Higher Education Website, Modern Campus
• 2023 Distinguished Team Recipient
• 2022 Best Higher Education Website, Modern Campus

Presentations & Publications

• Presentation
  "Enrollment Strategies and How to Boost Applications with Personalization", webinar in partnership with Modern Campus (Nov. 2024) 
• Panelist
  "Engaging Your Entire Campus: Transforming Prospective Student Experiences", Pathify Summit 2024, virtual (Oct. 2024)
• Presentation
  "Pioneering Higher Ed Digital Engagement", eduWeb Summit, Philadelphia, PA (Jul. 2024)
• Podcast Appearance
  Marketing Over a Pint with Patrick McGovern, Marketing Ferris State University with Eric Hazen (May 2024) [listen]
• Presentation
  "Let's Get Personal: Web Personalization and the perfect prospect experience", American Marketing Association Symposium on the Marketing of Higher Education, Chicago, IL (Nov. 2023)
• Presentation
  "The Perfect Prospect Experience", CASE Annual Conference on Marketing and Branding, Seattle, WA (June 2023)
• Podcast Appearance
  The Higher Ed Geek, "The digital-first strategic plan, part 2: Eric Hazen on marketing and communications" (Nov. 2023) [listen]
• Presentation
  Higher Ed Website Trends for 2024, Modern Campus, Virtual (Nov. 2023)
• Presentation
  "Building a High Impact Web Personalization Strategy", Evolve,  Virtual (Feb. 2023)
• Article
  Hazen, Eric, Mishler, Jeremy, "Bridging the Brand Content Divide – The Cross-Departmental Collaboration that Created an Institutional Best Practice and a High-Performing Website", Journal of Education Advancement & Marketing, London, UK (2023)
• Roundtable Presentation
  "The Perfect Prospect Experience: Website Personalization in 5 Simple Steps", CASE District V Annual Conference, Chicago, IL (Dec. 2022)
• Presentation
  "Ferris State University Increased Website Clickthrough by 2800% Using Personalization, A Live Case Study with Modern Campus," Virtual (Sep. 2022)
• Panelist
  Innovate with Modern Campus: Great Lakes, Virtual (Jun. 2022)
• Presentation
  "Actionable Web Conversion: The Collaboration that Turned an Outlier into a Best Practice", CASE Annual Conference on Marketing and Branding 2022, New Orleans, LA (Jun. 2022)
• Presentation
  "Wouldn't it be Cool If... Building Content That Converts by Developing a Culture of Collaboration at Ferris State University", Evolve Conference 2022, Virtual (Mar. 2022)
• Podcast Appearance
  "Highly Personalized Higher Ed Website Experiences with Jason Fiorotto and Eric Hazen," Enrollment Growth University podcast (Nov. 2021) [listen]
• Podcast Appearance
  "Leveraging Personalization to Drive Strategic Marketing Initiatives," Illumination podcast (Oct. 2021) [listen]
• Presentation
  "Supercharging Your Program's Marketing", HatchEd Innovation Conference, Big Rapids, MI (Nov. 2020)

Professional Certifications & Memberships

• Higher Education Web Professional Association, Member & Analytics Summit Marketing Lead
• Council for the Advancement and Support of Education, Member
• Google Analytics Certified
• Google Search and Display Advertising Certified
• Google Mobile Advertising Certified