Identity Standards

Standards Logo

Welcome!

Ferris State University provides these brand guidelines to help all members of its community represent the university consistently in all mediums and to all audiences. Use the links at left to navigate to specific brand resources. Each page provides instructions for implementation and embedded links to download graphics.

Please access the PDF version of our style guide for expanded supporting information. Note that the toolkit files referenced in this guide are available to university design professionals and contracted professional designers upon request. 

Other users, including university staff not specializing in design and student employees, are strongly encouraged to use the graphic resources provided on this website and via our template system in the creation of promotions. 

Please contact [email protected] if you are a university or contracted design professional who needs access to advanced toolkit files. 

If you need assistance to use any of the resources on this website or need graphics not provided here, please contact [email protected] or [email protected].  

The items provided for download on this website are intended only for appropriate use by university personnel and are subject to trademark and licensing restrictions in production by third-party vendors. Only vendors licensed through the university's licensing agency, Learfield IMG College, may reproduce Ferris State University trademarks, and all licensed vendors have access to those trademarks via the university's trademark approval system, BrandManager360.

Please contact [email protected] with questions about the university's trademark and licensing policy.

Written Communication Standards

Marketing and Communications maintains specific Written Communication Standards. Contact [email protected] for more information.

Ferris Web Standards

Our partners in Web Services maintain a Web Standards Guide and a specific Web Publication Policy. Contact Ted Halm for more information.

Ferris Social Media Standards

Our News Services partners maintain specific Social Media Guidelines. Contact Sandy Gholston for more information.