Choose 100% Online Marketing Classes and Work Toward Your Certificate or Minor in:
- Advertising/Integrated Marketing Communications (Certificate or Minor)
- Business-to-Business Marketing (Certificate)
- Digital Marketing (Certificate,Professional Certificate, or Minor)
- Direct Marketing (Certificate)
Flexible, Practical, Up-to-Date Learning Facilitated by an Award-Winning Marketing Expert
Marketing Professor Susan K. Jones serves as faculty coordinator for the certificates and minors listed above. She also advises students who wish to complete the Integrated Marketing Techniques minor.
The courses required for the certificates and minors are offered online on a rotation basis in fall, spring, and summer. Professor Jones uses her book, Creative Strategy in Direct and Digital Marketing (sixth edition), as a text in her online Direct and Digital Marketing class, and she has written or edited several other books that are used in Ferris classrooms. Her research focuses on how sophisticated companies are integrating the internet into their marketing efforts – or re-inventing themselves online.
Professor Jones is a veteran of more than 30 years as a direct and interactive marketing executive and consultant. She has taught at Ferris State University for 28 years and has taught online for 21 years. Her online students have included individuals from all over the world.
Several other highly experienced Ferris State University marketing professors may teach online sections of marketing courses to ensure students a wide range of opportunities.
Ready to get started? Apply now!