Build a Communication Plan

1 - 2 Months Out: Request Your Contact Data: Who is your prospective audience? Do you need their contact information needed for direct mail or email communications? You may obtain alumni contact information from Advancement Services by filling out the Millennium Report Request form under the Forms tab within MyFSU. Student groups requesting information should work through department staff and advisors.

• 2-4 Weeks Out: Postcard Mailing Announcement. If you have a large segment of prospective donors with only a mailing address as the contact information, consider sending a printed mail piece at this time. 
  
  
• 4 Weeks Out: Email communication. (once weekly). With email driving one-third of all online fundraising revenue, this channel warrants your special attention.
  
  
• 2 Weeks Out: Social media posting. (minimum 2x weekly). For sample messages, check out our social media post page.
  
  
• 2 Weeks Out: Update Your Websites. Make your campaign cause visible on the homepage of your website (if appropriate) by using some of the One Day for Dawgs branded graphics, available here. 
  
  
• Campaign Updates Update your campaign page regularly and share your update by email or social media.
  
  
• Week Before Event In the final week leading up to One Day for DAWGS, increase the frequency of your email and social media posting...build the excitement!
  
  
• Note:  Don't forget to mention One Day for DAWGS in any newsletter or communication from now until the day of the event.

• Make a Virtual Celebration On the day of One Day for DAWGS, plan on creating a virtual celebration with your supporters, posting and emailing updates multiple times throughout the day. Use videos and photos of fundraiser activity along with posts of urgency as to how close you are to meeting your goal.
  
  
• Post on Social Media Hourly Post about activity, top fundraisers and highlight supporters.

• Follow up Thank your supporters and share the results via social media, email and possibly a thank you note mailing.
  
  
• Special Thanks Consider sharing the impact of gifts given with supporters throughout the year with videos or updates by email and social media.