Direct Marketing - Online

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Direct Marketing Online Certificate


Online Certificate Program

Take Your Marketing Career to the Next Level

When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

  • Direct marketing as an overall business model and as an element of integrated marketing communications
  • Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
  • Direct marketing creative strategy and execution
  • Hands-on direct marketing techniques

You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Summer Program Brochure

Contact our advisor to get started.

Susan K. Jones
(231) 591-2468
[email protected]