Direct Marketing Online
Certificate
Catalog Listing · Summer Program Brochure

Advisor:
Susan K. Jones
(231) 591-2468
[email protected]

When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

• Direct marketing as an overall business model and as an element of integrated marketing communications
• Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
• Direct marketing creative strategy and execution
• Hands-on direct marketing techniques

You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Learn more about our Digital Marketing Professional Development.

Still have questions? Contact Professor Susan Jones at either [email protected] or (231) 591-2468.