Direct Marketing Certificate

Take Your Marketing Career to the Next Level

When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

• Direct marketing as an overall business model and as an element of integrated marketing communications
• Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
• Direct marketing creative strategy and execution
• Hands-on direct marketing techniques

You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

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Online and On your schedule

Work on your classes when and where it works for you with the flexibility and convenience of online classes. The online option isn’t just traditional classes with an internet spin. It is web-native, built specifically for the online learning environment by our industry expert faculty and course designers. Engage in lectures and collaborate with your peers and instructors wherever you are.

Certificate Program Features

•  Core Classes
  • Principles of Advertising/Integrated Marketing Communications (IMC)
  • Principles of Marketing
  • Direct and Digital Marketing

  Choose 1 of 2:

  • Introduction to Data Mining
  • Business-to-Business Advertising/IMC

  Some of these courses may have prerequisites that must be met prior to enrollment.

•  Locations
  • Online

Admission Requirements

To be admitted to the Direct Marketing certificate program, you must have the following:

• 2.35 High School GPA

It is important to note that some courses included in this certificate program have prerequisites that must be met before a student can enroll in them. Please consult the catalog for more information.