Direct Marketing Online
Catalog Listing · Summer Program Brochure
Susan K. Jones
When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas:
- Direct marketing as an overall business model and as an element of integrated marketing communications
- Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
- Direct marketing creative strategy and execution
- Hands-on direct marketing techniques
You will learn about one of the fastest-growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.
Still have questions? Contact Professor Susan Jones at either [email protected] or (231) 591-2468.