Digital Marketing Online
Catalog Listing · Summer Program Brochure
Susan K. Jones
If you have a strong interest in internet-based marketing activity, you'll find that digital marketing is the newest and most innovative marketing methodology used by business executives. The digital marketing certificate will enhance your skills in:
- Multi-channel marketing -integrating online and offline marketing with profitable results
- Selling online, and saving money and time for your company and your customers
- Managing databases in a digital world
- Mastering best practices in both business-to-customer and business-to-business digital marketing
- Creation and execution of internet marketing/advertising plans and campaigns
You will be provided with cutting-edge internet-based marketing skills that will help you not only in digital marketing, but in careers such as direct marketing, advertising, and professional selling.
Still have questions? Contact Professor Susan Jones at either [email protected] or (231) 591-2468.