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Distinguished Team Award Winners

2023 Distinguished Team Award Winners

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Web Marketing Team

Cassidy Cobb, Eric Hazen, Dale Hobart, Paul Hobart

The Web Marketing team’s role is to develop the university’s digital platforms and make it easier for prospects to become a Ferris State Bulldog and thrive on our campuses. Web Services is responsible for the university’s website,, and provide aid and guidance across many Ferris and KCAD platforms. Their primary goal is to use the website to attract and retain prospective students, donors and community members. The team measures the impact of its work in a number of ways, but one of the most straightforward is the number of users who complete key actions while visiting the website, such as submitting an application, completing a request for information, or scheduling a campus visit. Over the past year, their work has increased this number by more than 25%. Time on site also has increased by more than 37%, and their recent Web Personalization effort has seen interactions on the homepage increase by 2,800%. Accolades for this accomplishment also have included recognition by software provider Modern Campus in a published article and invitations to present at CASE conferences.

Previous Recipients