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Lola Schultz

Entertainment Unlimited, President

by Kaitlyn "KP" Patrick - Sept. 9, 2015

Lola Schltz

Lola Schultz is a senior in Ferris State University’s Music Industry Management program who feels that excellence is achievable to all those who aim for it.

“Excellence, to me, is finding what you love to do and doing that to the best of your ability,” said Schultz, the 2015-16 president of Entertainment Unlimited. “Anyone can achieve their natural excellence when their heart is in what they’re doing.”

As a sophomore, Schultz discovered and initially connected with the student organization Entertainment Unlimited. Her first position was as programming coordinator. It was then that Schultz realized how the organization puts together its well-rounded series of student-oriented events.

“EU strives for excellence by not only providing entertainment on campus, but also by including an educational factor in our events,” Schultz said. “Our goal is to make you laugh, get you thinking about important topics and teach life lessons.”

Schultz, a native of Midland, Mich., noted that major events are always held to a higher success standard. She believes that is especially true in smaller communities, like Big Rapids. The EU president sees added pressure. However, the 30 students that comprise Entertainment Unlimited get the job done, she believes.

EU is a five-star legacy organization and, according to the Center for Leadership, Activities and Career Services, five-star status is awarded to those “who have displayed positive progress in furthering the University’s mission of innovative teaching and learning. The Five-Star Award is the highest distinction an RSO can receive.”

“Our biggest challenge is living up to the five-star legacy title,” Schultz said. “To help gain exposure to new ideas, we host a ‘programming day’ once a semester where students, whether they are members of EU or not, can come in and voice their opinions or ideas on an event they would like to attend.”

EU hosts two popular events that are open to the Ferris and Big Rapids communities. In Fall 2015, EU collaborated with Student Government to host the Silent Disco as part of the Bulldog Beginnings series. The 2014 event was so well-attended that it was brought back this year, during Bulldog Beginnings. The second major EU event is Ferris Fest – a free and all-day concert that is hosted in April. Previous Ferris Fest artists include: BIG K.R.I.T., Karmin, Real Big Fish, Travis Porter, All Time Low and Big Sean.

Hosting quality, student-run events requires a lot of collaboration, hard work and creativity to achieve the level of excellence EU strives for in all of its efforts.

Kaitlyn “KP” Patrick is a student writer for News Services and Social Media in University Advancement and Marketing.

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