Awareness and Knowledge of Audience

College graduates should be able to analyze and define the needs of their intended audience; specifically, they should be able to

• address audiences whose backgrounds in the topic vary widely
• address audiences whose cultural and communication norms may differ from those of the writer
• define their anticipated multiple audiences
• clearly understand their audiences' values, attitudes, goals and needs
• consider how an audience will use the document
• choose words that their audience will understand
• understand the relationship between the audience and themselves.
• understand the relationship between the audience and the subject material.

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