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Awareness and Knowledge of Audience

College graduates should be able to analyze and define the needs of their intended audience; specifically, they should be able to

  • address audiences whose backgrounds in the topic vary widely
  • address audiences whose cultural and communication norms may differ from those of the writer
  • define their anticipated multiple audiences
  • clearly understand their audiences' values, attitudes, goals and needs
  • consider how an audience will use the document
  • choose words that their audience will understand
  • understand the relationship between the audience and themselves.
  • understand the relationship between the audience and the subject material.

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