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Ferris State University Selects Affinity Licensing as Exclusive Licensing Partner


Ferris State University is pleased to announce today a multi-year partnership granting Affinity Licensing the exclusive rights to manage the University’s trademark licensing program through an agreement which recently became effective.

“Ferris State University is both pleased and excited about our new licensing partnership with Affinity Licensing,” said Ferris State University Vice President for Administration and Finance Jim Bachmeier. “Additionally, we feel our licensees will enjoy working with Affinity and their team of professionals.  As an institution, with a proud athletics heritage, we look forward to working with Affinity and having their industry knowledge and expertise help us develop and grow our brands and licensing presence.”

As part of the agreement, Affinity will act as the exclusive licensing agency to manage the university's consumer products licensing relationships with manufacturers and retailers. The university will have access Affinity Licensingto innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.

By partnering with Affinity Licensing, Ferris State joins a well-known and respected client list that includes Kansas State University, The University of New Mexico, Appalachian State University, University of Hawaii and the University of Houston among others.

“The Affinity team is thrilled to be partnering with the Bulldogs,” said Wil Spires, partner of Affinity Licensing.  “Ferris State has a long and rich tradition of academic and athletic excellence. We look forward to working closely with their staff to increase brand exposure and revenue opportunities.”  

Affinity is a values-based trademark licensing agency with partners offering more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. They have offices in Carlsbad, Calif. and Winston-Salem, N.C.

Additional information on the Bulldogs’ athletics licensing and marketing can be obtained by calling FSU Athletics at (231) 591-2861 or visiting For information on the production of trademarked items, please contact Anne Hogenson in Ferris State’s Advancement & Marketing office at (231) 591-2333.

For more information about Affinity Licensing please visit: