Principles of Marketing

The Principles of Marketing examination contains 100 questions to be answered in 90 minutes. 

The test questions cover the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, marketing mix, marketing institutions, and other selected topics such as international marketing, ethics, marketing research, services, and not-for-profit marketing.  .   

Students should consider taking the exam if they can demonstrate the following abilities:  

  • basic knowledge of the economic/demographic, social/cultural, political/legal and technology trends that are important to marketing
  • application of knowledge to new situations.  

Computer-based Scoring: CLEP computer-based (CBT) exams are scored without a penalty for incorrect guessing. The raw score--the number of correct responses--is translated into a scaled score. The scaled scores for CLEP CBT are reported in a range from 20 to 80.

At Ferris, candidates taking the Principles of Marketing exam earn credit for a score of 50 or higher. 

Course(s) and Credits

  • MKTG Elective 
    3 credits