Principles of Marketing

Subject Information

The Principles of Marketing examination contains 100 questions to be answered in 90 minutes.

The test questions cover the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, marketing mix, marketing institutions, and other selected topics such as international marketing, ethics, marketing research, services, and not-for-profit marketing.

Students should consider taking the exam if they can demonstrate the following abilities:

  • basic knowledge of the economic/demographic, social/cultural, political/legal and technology trends that are important to marketing
  • application of knowledge to new situations.

Computer-based Scoring:

CLEP computer-based (CBT) exams are scored without a penalty for incorrect guessing. The raw score--the number of correct responses--is translated into a scaled score. The scaled scores for CLEP CBT are reported in a range from 20 to 80.

At Ferris, candidates taking the Principles of Marketing exam earn credit for a score of 50 or higher.

Course(s) and Credits

  • MKTG 100 Elective
    3 credits