March 25, 2026

Ferris State earns national digital advertising award for efforts to tell the stories of high-impact academic programs

Ferris State University’s efforts to tell the stories of its high-impact academic programs is being recognized in a national digital advertising awards program.

The Digital Advertising Awards is one of the nation’s leading competitions dedicated exclusively to recognizing excellence in digital marketing and advertising.

The annual program honors organizations whose work demonstrates exceptional creativity, strategy, and results across today’s rapidly evolving digital landscape.

The Digital Advertising Awards program is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in honoring excellence in all aspects of marketing and advertising for more than 30 years.

Ferris State’s Marketing and Communications team earned a Bronze Award in the Total Digital Marketing Campaign category for an ongoing campaign highlighting successful university academic programs across platforms, connecting students with a transformative education.

The team worked with Ferris State’s provost and deans to select a series of academic programs to highlight in a comprehensive approach that includes digital advertising, social media, web pages, photos, and videos, and press releases.

“We are challenged to tell the Ferris State story to prospective students and stakeholders through innovative approaches,” said Eric Hazen, Ferris State’s executive director of Digital Experience and Marketing. “We know the impact a Ferris State education can have on a student. We want to bring these stories to as many people as possible in as many ways as possible.”

Ferris State was one of just nine colleges or universities earning awards, and one of just two in Michigan. Other winners included agencies, healthcare systems, corporations, and marketing firms from across the country.

“As digital channels continue to reshape how brands connect with their audiences, the importance of strategic, well-executed advertising has never been greater,” the award host posted. “The Digital Advertising Awards celebrate the campaigns and creative teams that are not only keeping pace with change, but setting new benchmarks for engagement, performance, and measurable impact.”

All winners are currently posted on the Digital Advertising Awards website.