News & Noteworthy

  • Sports Marketing Alumnus Scores a Career with the Indiana Pacers

    January 30th, 2012Graduate of the 2011 Sports Marketing program, and former president of Ferris State's chapter of the American Marketing Association (AMA), Eric Cole continues to shine as he pursues his career with the Indiana Pacers. Cole landed his career with the Pacers after attending a Detroit Pistons job fair during his senior year at Ferris. He was hired as an Inside Sales Accounting Executive and was promoted six months later to a Group Events Specialist. Cole’s main duty as a Group Events Specialist is to bring different groups and organizations to a Pacer basketball game. Whether the group wants to be involved in a half time event, or just relax and enjoy the game, Cole creates a customized fan package based...
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