General Education at Ferris State University
AWARENESS AND KNOWLEDGE OF AUDIENCE
College graduates should be able to analyze and define the needs of their intended
audience; specifically, they should be able to:
Return to WRITING Goals and Objectives
- address audiences whose backgrounds in the topic vary widely.address audiences whose
cultural and communication norms may differ from those of the writer.define their
anticipated multiple audiences.clearly understand their audiences' values, attitudes,
goals and needsconsider how an audience will use the document.choose words that their
audience will understand.understand the relationship between the audience and themselves.
- understand the relationship between the audience and the subject material.