General Education at Ferris State University

WRITING

AWARENESS AND KNOWLEDGE OF AUDIENCE

College graduates should be able to analyze and define the needs of their intended audience; specifically, they should be able to:

  • address audiences whose backgrounds in the topic vary widely.address audiences whose cultural and communication norms may differ from those of the writer.define their anticipated multiple audiences.clearly understand their audiences' values, attitudes, goals and needsconsider how an audience will use the document.choose words that their audience will understand.understand the relationship between the audience and themselves.

  • understand the relationship between the audience and the subject material.


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