KCAD Communications

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Brand Resources

Brand Standards

KCAD Brand Guidelines

KCAD BRAND COLORS

Logos

Use the links below to download both small and large versions of the full suite of KCAD logos, in both all black versions and versions including our "spark" in brand teal. EPS logo files are available for designers familiar with their purpose and use. For this file or any other logo questions/needs, please email Kyle Austin.

Full Logo (includes institution name)

Full logo, vertical, all black: Large | Small
Full logo, vertical, teal spark: Large | Small

Full logo, horizontal, all black: Large | Small
Full logo, horizontal, teal spark: Large | Small

Spark + KCAD

Spark+KCAD, all black: Large | Small
Spark +KCAD, teal spark: Large | Small

Logo Elements

Spark+K, all black: Large | Small
Spark+K, teal spark: Large | Small

Spark only, black: Large | Small
Spark only, teal: Large | Small

K only: Large | Small

Copy Standards

College name

In each document, the first reference to the college should appear as: Kendall College of Art and Design of Ferris State University. Each subsequent reference should refer to the college as KCAD.

Building names:

17 Fountain St. NW building (lowercase b) (internally: 17F)
Woodbridge N. Ferris Building (uppercase B) (internally: WNF)
17 Fountain St. NW and Woodbridge N. Ferris buildings (lowercase b when used together)

ADA Language for Invitations

To maintain compliance with the Americans with Disabilities Act (ADA) for KCAD events, the following language must appear on event invitations and promotional materials, including formal invitations, postcards, posters, web event listings, and email messages. The language does not need to be included on social media posts as long as there is a link to more information which includes the language.

Requests for accommodations are the responsibility of the organizing department in consultation with the college's Director of Counseling and Disability services. All event promotions and invitations must include the following statement with department-specific contact information inserted:

Individuals with disabilities who require special accommodations to participate should contact the [insert contact and organizing department name] Office at [insert direct inward dial phone number] at least 72 hours in advance.

Non-Discrimination Requirement for University Publications

Guidelines for Standard Notice of Non-Discrimination Requirement for University Publications.

University communications, including those from student organizations, need to include the non-discrimination language as outlined in the Requirements link above.

Key indicators that a publication (print or digital) should include the Non-Discrimination Statement:

If it is a publication for a KCAD/University activity or organization, on- or off-campus
If it is a publication paid for by KCAD/University funds
If it is a publication which would also require inclusion of the ADA statement
Though not specified in the guidelines, event invitations should also include the short statement.

Questions? Contact Kyle Austin at [email protected] or 616.259.1261.

Alumni Referencing:

When referencing alumni in digital, print, and social media, use the following format.

Undergraduate alumni: Name (Grad year, [Degree type] [Program name]) ex. Jon Doe ('99, BFA Painting)
Graduate alumni: Name (Grad year, Degree Type) ex. Jane Doe ('80, MFA)

Alum, Alumnus, Alumni...

Alumnus = single, male
Alumna = single, female
Alumni = plural male or male+female
Alumnae = plural female
Alum = short/slang for alumnus/alumna

Grad, Alum, Non-Grad...

Graduate = has completed a KCAD degree program
Alum = has completed at least 30 credit hours
Non-Grad (NG) = attended but did not complete at least 30 credit hours

Graduate program abbreviations

Master of Architecture:
Master of Arts in Design: MA in Design
Master of Fine Arts Painting: MFA Painting

Quotes and italics:

Book titles: "quotes"
Movie titles: "quotes"
Exhibition titles: italics
Magazine titles: standard text style
Artwork title: "quotes"
Speech title: "quotes"
TV show: "quotes"
Newspaper name: standard text style