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Kristina Broughton

Master of Arts in Design

Kristina Broughton

Statement

Much of my life has been in and around Muskegon, Michigan. It's no secret that Muskegon has had a rough history, specifically as it pertains to the perception of danger and crime. However, in recent years, Muskegon has completely transformed into a thriving and desirable community.

During both my undergrad and graduate studies in Grand Rapids, it was not uncommon to hear comments from other students along the lines of "I don't go to Muskegon because it's too dangerous." The comments were disheartening to hear as I've personally watched Muskegon grow into a thriving cultural hub of entertainment, new businesses, and events that have brought a new life to the city.

Despite the dramatic revitalization of Muskegon and many efforts to improve the image of the city, the negative perception continues to exist within other West Michigan communities because there has been a reluctance to give Muskegon a chance. My goal with my thesis project is to creatively find a way to break this negative perception by focusing on authentic storytelling and showing the rest of West Michigan that Muskegon has turned a corner for good.

 

What my time at KCAD meant to me

As a full-time working adult, going back to school was really intimidating. It was the supportive and creative community at KCAD that gave me a sense of belonging and confidence that I made the right decision to continue my studies, even if it took me a while to get there.

The MA in Design program aligned well with my growing marketing career as I always fell on the creative side of the industry. Merging creative problem solving with analytical thinking, the program gave me the skills to think deeper, think differently, and make connections I didn't know existed. The MA in Design program helped me to establish my "why" and gain more confidence in my work and abilities to take my career to the next level.