420 Oak St, Prakken 101
Big Rapids, MI, 49307
Associate Vice President for External Relations
Executive Director of the Ferris State University Alumni Association
The Associate Vice President for External Relations reports to the Vice President for University Advancement and Marketing and is responsible for leading, developing and executing the alumni relations and marketing and communications functions (institutional marketing, news/social media, photographic services and web content services) that support the overall alumni relations, advancement and marketing goals of Ferris State University. In addition, the AVP will provide leadership and staff support to the Ferris State University Alumni Association serving as the Executive Director.
Provide leadership and management for the development, implementation and evaluation of the University’s comprehensive image, student-recruitment, and alumni and advancement-related marketing and communications strategies. These strategies will include a variety of initiatives engaging our external and internal audiences through various multichannel direct marketing methods, alumni/other constituent events, news services (press releases, feature stories, videos and press conferences), and ongoing interactive social media and web content activities.
Assist University spokespersons and other University leaders as it pertains to proposed actions and strategies for the media and other public relations matters. Additionally, serve as a secondary/back-up crisis manager supporting the Vice President for University Advancement and Marketing, News Services and Social Media Manager, and the Web Content Manager.
Provide leadership and management for the development of all alumni outreach activities, affinity services and student-alumni programming to increase overall participation while continuing to effect an attitudinal shift among alumni and students to engage them into a stronger culture of philanthropy at Ferris. Establish goals and benchmarks to assess and evaluate the implementation and effectiveness of these programs, services and materials. Collaborate with deans and department heads, to identify and more fully engage alumni leaders involved with their advisory board and/or alumni boards and to initiate and/or increase the annual/major giving of their alumni leaders.
Manage a portfolio of annual and major alumni-donor prospects, to cultivate, solicit and steward annual and major gift support for the University.
Serve as the Executive Director of the Ferris Alumni Association providing leadership and coordination of the Association’s board of directors meetings, services and activities.
Ferris State University
Master of Science, Criminal Justice Administration (1999)
Bachelor of Science, Criminal Justice (1998)
Associate of Arts, Criminal Justice (1996)