Business-to-Business Marketing Online
Catalog Listing · Summer Program Brochure
Susan K. Jones
When you choose this certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:
- Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
- Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce
- Demonstration of mastery of class concepts through real world projects with business-to-business clients
You will perfect skills that will serve you well in the fast-growing world of business-to-business marketing. This certificate is designed to enhance the knowledge and marketability of students with majors in technology, business, and communications.
Still have questions? Contact Professor Susan Jones at either [email protected] or (231) 591-2468.