Every business and organization needs people with marketing skills including entertainment, sports, hospitals, government, Fortune 500 companies, nonprofits, consulting firms, research firms, Web-based companies and entrepreneurial businesses. Graduates of this program have earned leadership positions, both in consumer-focused and business-to-business organizations.
The Marketing curriculum at Ferris emphasizes opportunities for hands-on experience and meeting and working with practitioners. Career options include sales manager, marketing director, brand manager, market research account manager, sports marketing director, retail manager, digital marketing marketer, purchasing director, industrial marketing director or VP of marketing.
Students in the School of Digital Media’s Television and Digital Media Production program at Ferris State University produced this feature.