Program Spotlight: Business Data Analytics

The Business Data Analytics program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state of Michigan.

Data Analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare and manufacturing. Data mining turns raw data into information. This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationships, reducing financial risk and uncovering new sales opportunities.

Students in the School of Digital Media's Television and Digital Media Production program at Ferris State University produced this feature.