Targeted Audience Messages

Imagine More is being accompanied by supporting messages that resonate with important audiences. Here are some examples:

  • Alumni - I'm proud to be a Ferris State University alumnus/alumna. Ferris provided an education that allowed me to excel in my field.

  • Prospective Students - Ferris State University provides a comprehensive education that will not only provide a degree, but will prepare you for a lifetime of learning.

  • Influencers (Parents, Counselors, Teachers, Employers, Employees/Spouses) - Ferris State University is a good choice for my son/daughter/student. A Ferris degree will lead to a good career, with opportunity to advance in a variety of fields.

  • Employers - Ferris State University students graduate ready to work - prepared not only for a job - but for lifelong learning as well.

  • Legislators - Ferris State University provides an education that supports the careers that Michigan needs now and in the future.

  • Faculty/Staff - I'm proud to be a member of the Ferris State University team.

Graphic Communication Standards

Key Marketing Messages

Positioning Themes

Tagline: Imagine More

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