Social Media Skills Training

Social Media training session.Are you new to managing social media or do you need to continue developing your skills? If so, this training is for you!

Join Megan Biller and Sandy Gholston, social media gurus, as they share with you insight into the world of managing social media.

See the Staff Center Events calendar for training dates.

Session Overview

  • As an administrator of a Facebook page, it can be difficult to determine what to post or include, and what you need to steer clear of. Learn the dos and don'ts of running a page on Facebook, including your description, catchy titles, content, and more.

    Focal Points

    • What you must include in your Facebook page description
    • The types of content that will perform the best
    • Dealing with the "bad" - negative feedback, low analytics, etc.
  • While Facebook may be the "king" of social media, Twitter and Instagram still reign as well. Learn the dos and don'ts of running a Twitter or Instagram account, including a great bio, content, captions, and more.

    Focal Points

    • What you must include in your bio
    • The types of content that will perform the best
    • Dealing with the "bad" - negative feedback, low analytics, etc.
  • Snapchat is social media’s latest big thing. If you want to know a little more about Snapchat, and how it might benefit your area, we have you covered. Join us for a session during which we will review the basics of Snapchat, including some dos and don’ts of a successful account.

    Focal points

    • What is Snapchat?
    • Why does Snapchat matter?
    • Is Snapchat for your department?
    • What do you need to know about Snapchat to start?
    • What you should and should not do?


    Are you thinking about going live on social media? If so, we will help you work through some of the basics and determine if going live is for you. And, if you choose to go live, we’ll help you with some dos and don’ts.

    Focal points

    • Should you go live?
    • What content do you have that makes sense for live broadcast?
    • Where should you go live?
    • What do you need to know about going live?
    • What you should and should not do?
  • In this session, we will break down some of the differences between what constitutes a good post and what constitutes a bad post. In social media, one bad post can be very costly. We will demonstrate some cases of success and some failures that live in social media infamy. Along the way, you will better understand where to find the sweet spot and how to take calculated risks that won’t propel you and your brand into infamy.

    Focal Points

    • Specific examples of a good post vs. a bad post
    • Brands who get it
    • Best practices

Registration

Register on the Staff Center Events registration site available in MyFSU. Go to the Employee tab, select the Professional Development quick link, and select the Staff Center Events registration quick link.

Anyone with a disability who needs special accommodations to participate in this program should call 231-591-2112 or email [email protected]