Graphic Design Students Create Theme for 5/3 River Bank Run

For the fifth consecutive year, the Fifth Third River Bank Run partnered with senior students enrolled in the Graphic Design Program at Ferris State University to design the billboard campaign and t-shirt designs for both the new 15K Training Run on April 21 and the 30th running of the event on May 12.

"In their Design Application class, senior students work in teams on real projects," explained Linda Powell, associate professor of Graphic Design. "Working on the Fifth Third River Bank Run project provides practical design business experience including meeting with the client and vendors, project management, and pre-production experience. The result is professionally designed and produced work for their senior portfolios, which proves to be extremely important to prospective employers. A project like this shows they can work within given criteria and meet deadlines."

Students involved in the Fifth Third River Bank Run project are Joshua Lovell, Farmington Hills; Kate Webb, Rockford; Jamey Ross, Loveland, Colo.; Roxi Bockheim, Grand Rapids; and Mike Rose, Sault Ste. Marie. The designers worked under the creative direction of Graphic Design faculty Alison Stone and Powell.

"It has been extremely exciting to involve students from Ferris State University in Fifth Third River Bank Run advertising and communication elements during the past five years," noted Kristen Aidif, Race Director, Fifth Third River Bank Run. "The group we have had the opportunity to work with for the 30th anniversary package has been incredibly professional and creative."

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