RETG 337-Plank

Finding Articles/Company Information

Use some of the subscription databases available from the library's web site to locate articles on advertising or search the companies you are interested in and use the subdivisions to find articles on a particular aspect of the company (such as advertising). The following are the most relevant.

ABI/Inform
One of the first totally electronic database, ABI is the premier business database. Coverage in this database starts in 1971 and it contains over 1,300 journals covering all areas of business including advertising and marketing. Many articles are availalbe full-text and it also provides citation assistance.

Business and Company Resource Center
A combination of sources makes this a good place to stop for company information and articles on companies. Most of the articles are available full-text. The interface is fairly easy to use.

General Business File
General BusinessFile ASAP™ delivers every type of information needed for truly comprehensive business research: full-text journals, investment reports, directory listings and newswire releases, as well as indexing of three national newspapers.

Datamonitor
Datamontior provides global company and industry analysis. Many firms also have a SWOT analysis provided with links to generous company finacial data as well.

Other Assistance

We have also made quick links to Style Guides , which you can access from the library home page. Guides include the APA style manual with examples. These guides are in PDF format.

We also provide a chat reference service where you can chat with a reference librarian if you have questions about library research. Hours are very generous as we staff from 9 - 10 Monday - Thursday and Friday from 10 - 9.

Help

Librarians are available to help answer research questions and provide other library assistance. You can find librarians at the Oval Information Desk located on the First Floor of FLITE, by phone at 231-591-3602, by email (netref at (@) ferris.edu), or via chat http://www.ferris.edu/library/reference/helppagechat.html.

Contact: David Scott / Email / Phone: 231-591-3540 / Office: FLITE 140D

Don't forget, you are welcome to come to the Oval Information Desk and ask for help any time. You can also call us 231-591-3602 or chat with us.

Last update: March 14, 2012