For Research Questions:
|Office: FLITE 331|
For Technical Questions:
|Office: FLITE 140F|
ENGL 321 - Nelson
Professor Nelson has placed several books useful for the final research paper topics on library reserve. Library reserve materials are available at the Check-Out Desk for 2-Hour check-out periods. Check here for current availability of a specific book.
Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer
Advertising and the Mind of the Consumer: What Works, What Doesn't and Why by Max Sutherland
Can't Buy Me Love: How Advertising Changes the Way We Think and Feel by Jean Kilbourne
Cinderella: A Casebook edited by Alan Dundes
Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken
Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising by Jean Kilbourne
Eichmann in Jerusalem: A Report on the Banality of Evil by Hannah Arendt
The Encyclicals of John Paul II edited by J. Michael Miller
How to Lie with Statistics by Darrell Huff
Television Advertising that Works: An Analysis of Commercials from Effective Campaigns by Stephen W. Marshall
The Uses of Enchantment: The Meaning and Importance of Fairy Tales by Bruno Bettelheim
ABI/INFORM is a premier source of business and corporate information, containing content from thousands of journals that help researchers track business conditions, trends, management techniques, and corporate strategies. Coverage for this database begins in 1971.
Academic OneFile is a large database with broad subject coverage, containing many full-text resources.
Access World News
Access World News contains the full-text of nearly 1700, mostly English-language, news sources from around the world, with coverage for most beginning in the 90s or 00s.
General Business File
Selected full-text is available in General BusinessFile from 1980-present for the following material types: newspaper and journal articles, trade publication articles, and broker research reports. Many aspects of business are covered including advertising, industry analysis, management, and marketing.
JSTOR is a multidisciplinary database which contains the full-text of articles from core journals in several academic disciplines. Coverage is from each journal's first issue and continues through 2-5 years from the most recently published issues.
*Click here to access a guide on using JSTOR.
Opposing Viewpoints in Context
The Opposing Viewpoints in Context contains full-text book chapters and articles covering all sides of contemporary controversial issues. Type in immigration and economy in the Basic Search box and change Subject to Keyword.
PsycINFO is the most comprehensive indexing source for psychology and associated fields, containing "citations and summaries of journal articles, book chapters, books and technical reports, as well as citations to dissertations . . . Journal coverage, spanning 1872-present, includes international material selected from more than 1,300 periodicals written in over 25 languages." Selected full-text is available via PsycArticles.
Whenever you are quoting or using information from a source, you must credit or cite that source. Failure to do so is plagiarism which can lead to expulsion from the University. APA and MLA are two formats for citation. The following links provide information on how to use either APA or MLA.
Citation Style Guide: APA (PDF)
An online version of an APA Quick Reference handout which provides the citation style for several basic types of sources, requires Adoboe Acrobat Reader.
Citation Style Guide: MLA (PDF)
An online version of FLITE's MLA Quick Reference handout, requires Adoboe Acrobat Reader.
Contact (Research): Paul Kammerdiner / Email / Phone: 231-591-3037 / Office: FLITE 331
Contact (Technical): Emily Mitchell / Email / Phone: 231-591-3730 / Office: FLITE 140F
Don't forget, you are welcome to come to the Oval Information Desk and ask for help any time. You can also call us 231-591-3602 or chat with us.
Last update: April 4, 2011