AHEM 301 - Ropele and Denny

Search Help for AHEM Marketing & Distribution

Books

Many books are available from FLITE in both print and electronic form. Try searching the Online Catalog, for these keywords connected by 'and': marketing and automotive.

Coming in from Off-Campus?

Please read Off-Campus Database Access if you want to do your searching from home, a coffee shop or your apartment.

Finding Articles/Databases

The FLITE business databases should be your most help in researching your assigned topic. These two will probably be the most useful to you.

General Business File
Selected full-text is available in General BusinessFile from 1980-present for the following material types: newspaper and journal articles, trade publication articles, broker research reports, and company directory listings. Many aspects of business are covered including accounting, advertising, industry analysis, management, and marketing.

ABI/Inform
One of the first totally electronic database, ABI is the premier business database. Coverage in this database starts in 1971 and it contains over 1,300 journals covering all areas of business including advertising and marketing. Many articles are available full-text. This database also provides citation assistance.

Style Guides

We have also made quick links to Style Guides, which you can access from the library home page. Guides include the APA, MLA, and Chicago style manual with examples. These guides are in PDF format.

RefWorks

RefWorks is an online research management tool that allows users to create personal bibliographic databases and use them for a variety of research activities. References are quickly and easily imported from text files or online databases and records can be formatted in hundreds of output styles from APA, MLA, Chicago etc. Login from the RefWorks Tutorial link on the Reference and Instruction pages and follow this FLITE tutorial on how to use RefWorks.

Chat with a Librarian in Real Time

We also provide a Chat Reference Service where you can chat with a reference librarian if you have questions about library research. Hours are very generous as we staff Monday to Thursday from 9:00 - 10:00, Friday from 9:00 - 9:00, Saturday from 12:00 - 5:00, and Sunday from 1:00 - 10:00.

Contact: Fran Rosen / Email / Phone: 231-591-3043 / Office: FLITE 414C

Don't forget, you are welcome to come to the Oval Information Desk and ask for help any time. You can also call us 231-591-3602 or chat with us.

Last update: August 12, 2008